Xtra Project Fusion Phase I Usability testing debrief

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Who we are
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Year One 39,000
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Year One 39,000 - expenses
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Year One 39,000 - expenses two people
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X 18
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135 clients, 17 industries
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80 of revenue from 3 industries
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• Government
• Telecommunications
• Financial services

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Where were at
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Budget 200,000/month






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Budget 200,000/month

December 135,273




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Budget 200,000/month

December 135,273

January 140,540


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Budget 200,000/month

December 135,273

January 140,540

February 133,329
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What weve done
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Sell ? Trim Connect
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Sell
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• Number of conversations we have with our
  prospective clients about their business
• X
• of conversations that lead to identification of
  an issue that could be addressed by our services
• X
• of those issues that we are asked to bid on
• X
• of those proposals that are accepted
• X
• Average size of each proposal
• REVENUE

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• Number of conversations we have with our
  prospective clients about their business
• X
• of conversations that lead to identification of
  an issue that could be addressed by our services
• X
• of those issues that we are asked to bid on
• X
• of those proposals that are accepted
• X
• Average size of each proposal
• REVENUE

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• Number of conversations we have with our
  prospective clients about their business
• X
• of conversations that lead to identification of
  an issue that could be addressed by our services
• X
• of those issues that we are asked to bid on
• X
• of those proposals that are accepted
• X
• Average size of each proposal
• REVENUE

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• Number of conversations we have with our
  prospective clients about their business
• X
• of conversations that lead to identification of
  an issue that could be addressed by our services
• X
• of those issues that we are asked to bid on
• X
• of those proposals that are accepted
• X
• Average size of each proposal
• REVENUE

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• Number of conversations we have with our
  prospective clients about their business
• X
• of conversations that lead to identification of
  an issue that could be addressed by our services
• X
• of those issues that we are asked to bid on
• X
• of those proposals that are accepted
• X
• Average size of each proposal
• REVENUE

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Sell Trim ? Connect
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Trim
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Sell Trim Connect ?
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X 165
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X 69
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connect
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• 16K in advertising

8K in usability review (actual cost 4K)
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The results
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Budget 200,000/month

December 135,273

January 140,540

February 133,329
? We made money on this ? We made money on this
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Budget 200,000/month

December 135,273

January 140,540

February 133,329

March 177,118
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Budget 200,000/month

December 135,273

January 140,540

February 133,329

March 177,118

April 200,000 (projected)
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Thanks
Trent MankelowOptimal Usabilitytrent_at_optimalus
ability.com