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Sport for Social Change International Week

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The movement gathers 30 non-profit organizations in Brazil, leaded by UNDP ... Representative, Ziba Cranmer, TIago Pinto and Andrew Ogilvie, Nike Directors ... – PowerPoint PPT presentation

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Title: Sport for Social Change International Week


1
(No Transcript)
2
Sport for Social Change International Week
  • November, 2009 São Paulo, Brasil

3
Sport for Social Change
  • In 2007 Nike supported the creation of a global
    movement the Sport for Social Change Network
    SSCN, that in Brazil is named REMS Rede
    Esporte pela Mudança Social.
  • The movement gathers 30 non-profit organizations
    in Brazil, leaded by UNDP United Nations
    Development Program. Those NGOs are from all over
    the country, although mostly from Rio and São
    Paulo. All of them believe in the power of sports
    to change lives. Most of them run sport for
    change programs. All of them work direcltly with
    excluded youth and youth related themes.
  • In Southern Africa and Eastern Africa, the same
    movement is alive.
  • The SPORT FOR SOCIAL CHANGE INTERNATIONAL WEEK
    was the first global meeting of those groups,
    after they started to work.
  • It was also the first time to show up to an open
    audience with innovation and sustainability ideas
    around sports.

4
THE EVENT
  • One week, one city thinking about sport for
    social change
  • 4 continents represented through sport for
    change initiatives
  • SSCN meeting on governance issues
  • Open meeting to build a common agenda of sport
    for change
  • Inspiring lecture with Auma Obama
  • 11 Presentations and Panels around sport for
    change programs and new ideas
  • Marketplace with 10 initiatives for Social
    inclusion through sports productive chain
  • 4 sport for change workshops, with SSCN
    methodologies/members
  • UNDP and J.Leiva workshops on the Human
    Development Index Report, through the lens of
    sports and on tax benefits for sports programs
  • Manifesto launched, by Athletes and former
    athletes

5
AGENDA
6
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
7
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
8
LAUNCHING
  • Auma Obama, SSCN Convener for Eastern Africa -
    Sport for Social Change

9
LAUNCHING
  • 250 attended to the launching.

10
LAUNCHING
  • Sesc Representative, João Leiva (JLeiva
    director), Juliana Antunes (Unilever) Ana Moser
    (former Olympic athlete), Auma Obama (SSCN
    convener for East Africa), UNDP Representative,
    Ziba Cranmer, TIago Pinto and Andrew Ogilvie,
    Nike Directors

11
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
12
SPORT FOR CHANGE WORKSHOPS
  • IEE- Instituto Esporte Educação

13
SPORT FOR CHANGE WORKSHOPS
  • IEE- Instituto Esporte Educação

14
SPORT FOR CHANGE WORKSHOPS
  • IEE- Instituto Esporte Educação (Methodologies
    for Sports Instructors)

15
SPORT FOR CHANGE WORKSHOPS
  • EPROCAD Street Futebol Curriculum

16
SPORT FOR CHANGE WORKSHOPS
  • EPROCAD Street Futebol Curriculum

17
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
18
UNDP HUMAN DEVELOPMENT INDEX REPORT THROUGH
SPORTS
  • Workshop to discuss how sports can impact on
    human development index

19
UNDP HUMAN DEVELOPMENT INDEX REPORT THROUGH
SPORTS
  • Workshop to discuss how sports can impact on
    human development index

20
TAX BENEFITS TO SPORTS PROJECTS
  • Didatic workshop on how to apply for the
    Brazilian Law of tax benefits to sports social
    programs

21
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
22
SUSTAINABLE MARKETPLACE
  • Sport for Change initiatives Community
    Surfboards Factory

23
SUSTAINABLE MARKETPLACE
  • Sport for Change initiatives Community Footwear
    made from footwear industry waste

24
SUSTAINABLE MARKETPLACE
  • Sport for Change initiatives Nets made by
    recycled PET

25
SUSTAINABLE MARKETPLACE
  • Sport for Change initiatives Skateboards with
    sustainable wood

26
SUSTAINABLE MARKETPLACE
  • Sport for Change initiatives Wikimap and
    SMSport, new technologies sport for change

27
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
28
NETWORKS, INNOVATION AND SUSTAINABILITY
  • Ziba Cranmer, Global Director for Nike Innovation
    Lab speaks about Networks, Innovation and
    Sustainability

29
NETWORKS AROUND THE WORLD
  • Paul Caccamo, Up2Us founder (US) and Thomas
    Adams, SSCN Convener for Southern Africa Sport
    for Social Change Global Movement Panel

30
GLOBAL SSCN MOVEMENT
  • Liz Odera SSCN Convener for East Africa and
    Ricardo Vidal, SSCN Representative for Brasil
    Sport for Social Change Global Movement Panel

31
SOCIAL LEGACY FOR SPORTS EVENTS
  • Cameron Sinclair (Architecture for Humanity
    Founder), Mel Young (Homeless World Cup Founder)
    and Andrew Ogilvie (Nike Sustainable Business
    Innovation Global Director) Social Legacy and
    Sustainable facilities for Sports events Panel

32
LEGACY AND SUSTAINABILITY
  • Cameron Sinclair talked about the Architecture
    for Humanity efforts to rebuild communities
    through sports and about sustainable sports
    facilities that help communities to save energy
    and water, while providing a safe place to play.
  • Mel Young talked about how Homeless World Cup
    (the event and the programmes ran by the HWC
    Foundation) support homeless people around the
    world to change their lives through futebol

33
GENDER WOMEN IN SPORTS
  • Maria Bobenrieth (Women Win director) and Elenice
    Tamashiro (Ashoka Changemakers representative)
    Women in Sports Panel

34
SPORTS AND JOBS FOR YOUTH
  • Ana Lucia Alencastro (Ministry of Labor) talks
    about the opportunities for youth on the sports
    occupational arch.

35
SPORTS AND GOVERNMENT
  • Ricardo Capelli (Ministry of Sports) and Angela
    Bernardes (SSCN Fundação Gol de Letra)
    discussing about the Sports Law for tax benefit
    to social programs

36
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
37
MANIFESTO
  • Magic Paula (former basketball player), Maristela
    Baioni (UNDP Representative), Raí (former BNT
    world champion), Fernanda Keller (Thriatlhon
    athlete) and Edmilson (BNTplayer)

38
ATHLETES
  • Raí and Ana Moser, former athletes and SSCN
    members

39
ATHLETES
  • Bebeto (former BNT world champion) and Edmilson
    (Futebol player) SSCN Members

40
ATHLETES
  • Magic Paula (Basketball Olympic Athlete) and
    Fernanda Keller (Thriatlon)

41
NIKE ATHLETES
  • Whashington e Dagoberto futebol players

42
MANIFESTO
  • Dagoberto (futebol player), Washington (futebol
    player), Raí (former BNT world champion),
    Fernanda Keller (triathlon athlete), Magic Paula
    (Olympic Basketball athlete), Edmilson (futebol
    player)

43
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
44
SSCN MEETING
  • Representatives of all 30 NGOs
  • Decision about the institucionalization of the
    Network
  • Athletes for Citizenship legitimated as the new
    Executive Secretary
  • Presentation about the new role of UNDP on the
    network
  • Manifesto pre-development
  • Definition of the 6 sport for change themes that
    will be considered on next steps
  • Agreement on considering the next sports events
    in Brazil as a priority for the SSCN Agenda

45
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
46
OUTCOMES
  • 2.000 people touched
  • 700 people registered for at least one activity
  • 200 people attended daily (less than 1 week to
    outreach)

47
OUTCOMES
  • NEW PARTNERSHIPS
  • Ministry of Social Development supported the
    sustainable marketplace
  • J.Leiva, Consultancy on tax benefits for sports
    programs
  • SESC, Sports and event facilities all over the
    country
  • ISCA International Sport and Culture
    Association
  • Museu da Pessoa storytelling
  • Unilever

48
OUTCOMES
  • SPORT FOR CHANGE AGENDA
  • Open meeting with SSCN members and new potential
    members to building a common agenda of sport for
    change
  • 6 Sport for Change approaches discussed
  • Sport and Education
  • Sport for Economic Development
  • Sport and people with disabilities
  • Sport and Diversity
  • Sport for Peace
  • Sport and Health

49
OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
50
MEDIA COVERAGE
  • TV
  • ESPN
  • (covered the whole event and will do 2 special TV
    programs about SSCN )
  • Gazeta Esportiva (TV Gazeta)
  • Magazine (BAND Sports)
  • Ressoar (Record News)

51
MEDIA COVERAGE
  • Journalists that covered the event
  • v Adriana Carranca, Jornal O Estado de S. Paulo
  • v Sandra Manfredini, Diário do Comércio
  • v Adriano Dolph, Programa Gazeta Esportiva - TV
    Gazeta
  • v Raquel Bueno, Programa Ressoar TV Record News
  • v Renata Lopes, Programa Social Clube TV ESPN
  • v Marcelo Rosemberg, Programa Magazine TV
    BandSport
  • v Felipe Serafim, Correio Braziliense
  • v Marcos Garcia, MSN
  • v Gustavo Franceschini, Abril.com
  • v Guilherme Costa, Máquina do Esporte/ UOL

52
CLIPPING
  • MSN PORTAL

53
CLIPPING
  • VEJA Online Weekly News Magazine (Website)

54
CLIPPING
  • ESTADÃO ONLINE Main Newspaper in São Paulo
    State (Website)

55
CLIPPING
  • ESTADO DE SÃO PAULO NEWS PAPER Main Newspaper
    in São Paulo State

56
CLIPPING
  • A TARDE Popular Newspaper, São Paulo

57
CLIPPING
  • JORNAL LANCE Main Sports newspaper - National

58
CLIPPING
  • Máquina do Esporte Sports Website

59
CLIPPING
  • ABRIL WEBSITE Online Portal, Sports section.

60
CLIPPING
  • DIARIO DO COMERCIO Main Newspaper on Economy
    issues, National (Website)

61
CLIPPING
  • PLURALE MAGAZINE (Website) Sustainability issues

62
CLIPPING
  • PLURALE MAGAZINE (Website) Sustainability issues

63
THANKS
  • Athletes, Speakers, SSCN Members, Sports
    Secretary for São Paulo and Partners of the event

64
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