Presented by Heather Huey, NJIT Library, Newark NJ

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Socializing in the 21st Century
Presented by Heather Huey, NJIT Library, Newark NJ
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Whos on myspace?

• Is anyone here on myspace or facebook?
• MYSPACE- Musicians first.
• Now, filmmakers, authors, librarians because they
  could reach their audiences.
• Who do you think these users are?

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Teens?

• 55 of online teens have created a profile
• 48 of teens visit social networking websites
  daily or more often
• 26 visit once a day
• 22 visit several times a day.
• Lenhart, Amanda and Mary Madden. Social
  Networking Websites and Teens An Overview. Pew
  Internet American Life Project. January 7,
  2007. Available May 18, 2007 at
  http//www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_
  Jan_2007.pdf

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Age Demographics
More than Half of MySpace Visitors are Now Age
35 or Older, as the Sites Demographic
Composition Continues to Shift. Comscore Press
Release. October 5, 2006. Available on May 20,
2007 at http//www.comscore.com/press/release.asp?
press1019
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More than Half of MySpace Visitors are Now Age
35 or Older, as the Sites Demographic
Composition Continues to Shift. Comscore Press
Release. October 5, 2006. Available on May 20,
2007 at http//www.comscore.com/press/release.asp?
press1019
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Whos on Facebook?

• 85 of college students are on Facebook.
• Librarians, Professors, Staff

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Myspace does not have a built in network like
facebook.
View all 3137 Current Students
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What do people do there?

• Create Profiles
• Individual user profiles can establish for a
  library and/or individual librarians
• Participate in Groups
• Can be started by anyone and for any purpose
  pre-existing college-specific groups and
  subgroups
• Share
• Myspace Bulletins Event Announcements, Blogs
• Facebook Notes, Posted Items, Status Updates, etc

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They leave comments (known as wall posts in
facebook)
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People make plans, publicly through comments. For
example me
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They post bulletins
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Post Blogs or Notes
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Share Photos
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Advertise Events
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Just like myspace makes this musician contactable
and friendable Myspace can do the same thing for
a library.
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NJIT Librarys Facebook Profile
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NJIT Librarys Facebook Group
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Example of the News Feed
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On Myspace, one can only use Bulletins, but here
on facebook, they have Notes and Posted Items
(for links and photos).
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Tagging unlike folksnomy tagging in facebook
refers to photos
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Value of Facebook Myspace

• Personalize promote libraries librarians
• Facilitate extend opportunities to communicate,
  collaborate, and learn in virtual spaces that
  students utilize for play and school
• Interact with students in their natural
  environment
• Using more human/approachable identities to
  distance learning students. (Charnigo)

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Facebook Librarians are everywhere

• Walking around my library, I realized many
  students were using Facebook while they were
  researching. Having this group in Facebook allows
  them to get help at their point of need in a user
  interface that they are already familiar with.
• In addition, the group message board retains
  questions answers, allowing students to find
  answers to common questions. (Landis)
• Landis, Cliff. Connecting to Users with
  Facebook. Georgia Library Quarterly Winter 2007.
  

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Faculty involvement

• It really helps break down barriers between
  students and faculty. University of Iowa
  Senior, Lindsay Schutte
• Posting a profile on thefacebook.com takes two
  minutes, but it sends a message that you are part
  of the same academic community as the students.
  Yale Professor of Philosophy, Tony Cross
  (Duboff)
• Duboff, Josh. Poke your prof faculty
  discovers thefacebook.com. Yale Daily News March
  24, 2005. Available May 10, 2007 at
  http//www.yaledailynews.com/articles/view/13706?

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An Opportunity for Librarians

• An intriguing opportunity to directly market more
  than 75 of my target audience.
• Potential Target of incoming freshmen graduate
  students. (Matthews 306)
• Matthews, Brian S. (2006). Do you Facebook?
  Networking with Students Online. College
  Research Libraries News 67(5)306-307.
• My dream for Facebook More Academic
  Collaboration

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New Roving Librarian?

• Rather than waiting for students to approach us,
  it is perhaps more beneficial to be proactive and
  approach them. By using online social networks,
  librarians can increase campus visibility and
  update the stereotypical image, but most
  importantly, we can let students know what the
  library is really all about. (Matthews, 307)
• Matthews, Brian S. (2006). Do you Facebook?
  Networking with Students Online. College
  Research Libraries News 67(5)306-307.

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Building Community

• Using free services such as Myspace Facebook is
  free yet can greatly increase the connections to
  users of the library.
• These modern methods of community building are
  the ways students today are meeting,
  communicating, and building community. (Shier)

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The urls will change but the behavior will stay
the same. These tools may be temporary fads,
but the underlying idea will most likely be
permanent--people want to connect virtually just
as they do physically.
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What do you want the Librarys role to be?

• What role will the library serve in these
  environments might largely depend on whether
  librarians are proactive and experimental with
  this type of technology or whether they dismiss
  it as pure recreation. (Charnigo)

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Why librarians should care

• Emerging technologies for communications should
  provoke, at the very least, an interest in, and
  knowledge of their presence among library and
  information science professionals. (Charnigo).

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Email is a chore

• Some students dont use email. They communicate
  via IM, text messages, phone, and facebook. If
  the library is where they are at, are they more
  likely to contact us, to think about contacting
  us?
• If they read our myspace bulletin or facebook
  note announcing how to use a database or that we
  have later hours, are they more likely to use our
  services?

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Positive Uses of Social Networking. (YASLA)

• Youth participation (have them make your myspace
  page!)
• Can one have an online social network without
  reading writing?
• Networking with authors
• Educating Parents http//teentechweek.wikispaces.c
  om/space/showimage/myspaceforparents_booklet.pdf
• YASLA http//www.leonline.com/yalsa/positive_uses.
  pdf

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More examples of Reference on Facebook
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My favorites ?
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How can you use MySpace or Facebook to benefit
students or patrons? 

• You can offer reference services
• Market the library with photos, event
  announcements, myspace bulletins, facebook notes,
  and flyers (paid advertisements targeted at your
  group's users)
• Use these tools as a venue for instruction (using
  groups or linking to traditional instructional
  resources). 
• Solicit for library suggestions
• Using the information in a student's profile to
  meet their information needs
• Allow a place for users to comment about the
  library. Allow both positive and negative
  comments.
• Answer Reference Questions publicly.
• Join Create Educational groups, class groups,
  for presence and to answer questions.

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MySpace Facebook Links

• http//www.myspace.com/askalibrarianfl
• http//www.myspace.com/brooklyncollegelibrary
• http//www.myspace.com/nfpl
• http//www.myspace.com/njitlibrary
• Search for us on Facebook as Robert Van Houten.
  Search for me as Heather Huey

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• Charnigo, L., Barnett-Ellis, P. (2007, March).
  Checking Out Facebook.com The Impact of a
  Digital Trend on Academic Libraries. Information
  Technology Libraries, 26(1), 23-34.
• Duboff, Josh. Poke your prof faculty
  discovers thefacebook.com. Yale Daily News March
  24, 2005. Available May 10, 2007 at
  http//www.yaledailynews.com/articles/view/13706?
• Evans, Beth. (2006). YourSpace or MySpace?
  NetConnet 10.15.06 Accessible May 10, 2007 at
  http//libraryjournal.com/article/CA6375465.html
• Landis, Cliff. (2007) Connecting to Users with
  Facebook. Georgia Library Quarterly 43(4), 6.
• Lenhart, Amanda and Madden, Mary . Social
  Networking Websites and Teens An Overview. Pew
  Internet American Life Project. January 7,
  2007. Available May 18, 2007 at
  http//www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_
  Jan_2007.pdf
• Liu, Mingyang. (2005) Would you friend your
  professors? The Duke Chronicle 2.25.05.
  Accessible May 10, 2007 at http//www.dukechronicl
  e.com/.
• Matthews, Brian S. (2006). Do you Facebook?
  Networking with Students Online. College
  Research Libraries News 67(5)306-307.
• More than Half of MySpace Visitors are Now Age
  35 or Older, as the Sites Demographic
  Composition Continues to Shift. Comscore Press
  Release. October 5, 2006. Available on May 20,
  2007 at http//www.comscore.com/press/release.asp?
  press1019
• Shier, Maria Tess. (2005) The Way Technology
  Changes How we do what we do. New Directions
  for Student Services 112 77-87.
• Young Adult Library Services Association (YALSA).
  Social Networking and DOPA. LEO Librarians
  Educators Online. Available May 18, 2007 at
  http//www.leonline.com/yalsa/positive_uses.pdf/