A%20registrars%20prospective%20on%20ccTLD

1
A registrars prospective on ccTLDs

• Presented by
• John L. Kane
• Vice President, Business Development
• eNom, Inc.

2
About eNom

• 6 million names on the eNom platform
• 4.7 million eNom names
• 1.3 million others
• 12,626 active resellers
• Won Best Registrar for Resellers award
• The largest reseller network
• From large companies to individuals
• Technology platform for 90 ICANN registrars
• 2 billion DNS queries per day
• Currently offering over 40 TLDsand growing
• Hundreds of geographically dispersed servers
  Seattle, Chicago, Dallas, Washington DC, San
  Jose, London

3
The countries where eNom has resellers include
Argentina Kuwait Egypt Pakistan
Australia Cayman Islands Spain Poland
Beruda Kazakhstan Finland Qatar
Barbados Lebanon France Romania
Bulgaria Luxembourg Great Britain Russian Federation
Belgium Morocco Grenada South Africa
Brazil Malawi Hong Kong Saudi Arabia
Bhutan Malaysia Croatia Sweden
Belize Nigeria Hungary Singapore
Canada Netherlands Indonesia Slovenia
Chile Norway Ireland Thailand
Costa Rica New Zealand India Turkey
Denmark Oman Iran Ukraine
Algeria Panama Italy United States
Ecuador Peru Japan Venezuela
Estonia Philippines Switzerland United Arab Emirates
Saint Kitts Vietnam
Not a complete list
4
Role of ccTLD registry

• Preserving the role of the registrar relationship

Registry
Registrar
Registrant

• Registry should be responsible for providing
  support and service to the registrars while
  fulfilling the charter. We understand that all
  ccTLDs are not allotted the same flexibility in
  working with registrars or customers.
• Registrars are responsible to maintain the
  relationship with the registrants.
• When registrants can manage their domains though
  the registry issues such as accurate whois,
  contact data, name servers and expiration dates
  can get out of sync with the registry and
  registrar

5
Growth Challenges

• Many new ccTLDs are offered without any value
  proposition
• Getting the word out
• Expensive for large companies to protect their
  brand typically focus on the largest ccTLDs
• Too many restrictions make it hard to registrar
• Manual components to the processtoo labor
  intensive

6
Growth opportunities

• Partner with a existing registry (Afilias or
  VeriSign, others) or aggregator (Key Systems,
  Name Store) to offer services
• Recent successes such as .in (india) still had
  many restrictions but easier from a registrar
  prospective to offer
• Piggy back on marketing efforts
• More aggressive pricing
• Registrars are able to offer more ccTLDs per
  integration
• Registrars want to offer more ccTLDs to their
  customers and registrants want one registrar to
  manage their domains

7
ccTLDs Successes

• Successful alternate value propositions (.am,
  .fm, .tv, .tm etc)
• Opening up second level domains for registration
  (.es and .tw)
• Simplifying the transfer process
• Registration in EPP (.eu)
• Creating a buzz around the brand or new
  offerings

8
4Ps Conclusions

• Product
• eNom could offer more ccTLDs if integration was
  easier or platforms were standardized. Keep
  manual paperwork to a minimum if any.
• Price
• eNom must provide resellers prices that will
  allow them to compete effectively in their
  markets
• Proposition
• ccTLDs must understand who their prospective
  customers are to truly take advantage of its
  markets build brand around strengths
• Promotion
• ccTLDs should systematically improve their
  marketing capabilities and marketing message
  provide registrars with better marketing tools
• ccTLDs should invest more resources in a
  targeted marketing efforts