Welcome to the Restaurant Manager Dealer Training

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Selling Expertise in Credit Card Security
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• What can ASI do tohelp resellers sell PCI
  Compliant software?

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New Competitive Advantage

• Expertise in the area of Credit Card Security
  gives you a Competitive Advantage over other POS
  providers in your local market

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Start by askingyour clients

• What percentage of your
• business revenues are
• generated via credit card payment?

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Industry Statistics

• Quick Service 12
• Family Style 36
• Night Clubs 47
• Fine Dining 59

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Then ask

• What would your business look like
• If you couldnt process credit cards?

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Who controls whether credit cards are used in a
restaurant?

• Customers
• Credit Card Processors

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What might change their behavior?

• Skimming/Identity Theft
• Security Breach of PCI DSS

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What is PCI DSS?

• Payment Card Industry (PCI)
• Data Security Standards (DSS)
• (NOTE Attend Tech Track Session on PCI
  Compliance to find out more.)

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Non Compliance Liability

• Financial Losses from Security Breach
• Fines in Excess of 100,000
• Loss of credit card processing privileges

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Its Official

• Restaurant Manager and the Write On Handheld are
  now certified as PCI Compliant

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Full PCI Compliance

• Requires more than a compliant POS appplication,
  including
• Equipment Installation
• Other Physical Infrastructure
• Daily Procedures

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ASIs PCI Compliance Checklist
ltComing soongt
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Who guaranteesPCI Compliance?

• POS providers who guarantee PCI Compliance
• DO NOT UNDERSTAND
• what it involves

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Your Competitive Advantage has a dollar value

• Business Proposals related to
• PCI Compliance should HIGHLIGHT the dollar value
• of the service you provide

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Your customers know

• When a service is FREE
• you usually get what you pay for

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Templates from ASI

• Protect you from liability
• Help sell upgrades

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Your strongest sales pitch on PCI Compliance

• It ensures your clients remain in good standing
  w/ the credit card processors.

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The Federal Trade Commission reports
over 1 billion dollars a year in credit card
losses due to skimming
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Dont Limit Yourself to PCI Compliance

• Experts in credit card fraud at restaurants must
  also discuss Mobile Payment Processing

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Skimming Device
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Compelling Benefits

• Reduced Opportunity for Fraud
• Customers Security is Enhanced
• Merchants Liability is Reduced
• Other Benefits Include
• No settlement to wrong card
• Cards never left behind
• Customer waiting decreased
• Table Turns increased

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Hardware Options
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The MC50 from Symbol
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Your strongest sales pitch on Mobile Payment
Processing

• It will protect restaurant customers from credit
  card fraud
• It will enhance the reputation of the restaurant
  so that customers feel confident using their
  credit cards

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Your Competitive Advantage

• Your company will have a competitive advantage
  as credit card security experts if you combine
  your knowledge of PCI Compliance and Mobile
  Payment Processing

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Fighting Credit Card Fraud with Handheld Wireless
Technology