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Home Energy Audits: Leveraging Whole House Initiatives and Contractor Alliances with Home Energy Mak

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Instant presentation of the cost impact ( or -) of making the changes ... cash-flow in energy savings if financed through home improvement mortgage/loan. Home should: ... – PowerPoint PPT presentation

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Title: Home Energy Audits: Leveraging Whole House Initiatives and Contractor Alliances with Home Energy Mak


1
Home Energy Audits Leveraging Whole House
Initiatives (and Contractor Alliances) with Home
Energy Makeover Contest
Western Area Power Administration Workshop Sioux
Falls February 27, 2007 Ed Thomas, Market
Development Group
2
Agenda
  • Why Energy Makeover Contest?
  • Program Goals
  • Contest Description
  • Program Materials
  • Implementation Milestones
  • Defining Success
  • Program Cost Components
  • Program Start-Up

3
History of Utility Energy Audits
  • Phone/Onsite High Bill Justification Audit
  • Mail Bill Analysis
  • Onsite Clipboard/Laptop Audit
  • Home Performance Analysis

4
Apogees HomeEnergyCalculator
  • Run cost impact scenarios by simply making
    changes to end use variables.
  • Instant presentation of the cost impact ( or -)
    of making the changes

5
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6
DMEA Strategic Goals
  • Demonstrate the home improvement measures that a
    homeowner could do that could pay for themselves
    through energy bill savings.
  • Demonstrate how to conduct a whole house energy
    analysis and communicate the results to
    homeowner, contractor and financier.
  • Model a collaborative process for home
    improvement providers to work together for the
    benefit of DMEA members.

7
Why Energy Makeover Contest?
  • Be proactive to get ahead of rate increases
  • Show homeowners how best to reduce their energy
    bills
  • Benchmark homes with high energy bills
  • Benchmark cost-effective savings potential
  • Showcase utilitys energy efficiency program
    portfolio
  • Maintain utilitys leadership position as trusted
    energy savings information broker
  • Rally home improvement providers with common
    energy savings message

8
Energy Makeover Contest
  • Win up to 25,000 in FREE energy efficiency
    upgrades to from utility with co-sponsors
  • Learn how to buy/make home energy savings
    improvements

Home energy improvements dont cost, they pay
9
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10
Defining Program Success
  • Good News publicity for awarding free
    improvements
  • Community Benchmarks for
  • Homes that are high energy users
  • Most cost-effective home improvements
  • Value-added benefits of energy savings (comfort,
    home value, health)
  • Publicity for all utilitys energy efficiency
    programs
  • Happy contest losers motivated to make home
    energy saving improvements
  • Larger (Self-Sustaining) market for home energy
    Improvements
  • Accolades from community leaders for utilitys
    leadership and innovation in promoting home
    energy efficiency

11
Program Start-up
  • Identify Utilitys Contest Goals
  • Identify Roles for Utility, Local Contractors,
    etc.
  • Conduct Planning Session
  • Recruit Co-Sponsors
  • Launch Contest

12
Key Roles
  • Utility Sponsor
  • Home Improvement Providers
  • Product Manufacturers
  • Third-party Program Administrator
  • Third-party Non-Profit Adjudicator

13
Key Contest Messages
  • What can I win?
  • Who can enter?
  • How can I enter?
  • Whats the catch? Why is utility doing this?

14
Contest Process Description
  • Plan contest promotion and recruit co-sponsors
  • Pre-launch for utility employees, media and
    co-sponsors
  • Launch contest and collect entries
  • Screen entries and select possible finalists
  • Screen finalists and select winners
  • Announce winners
  • Install improvements
  • Conduct Home Energy Savings Workshops for the
    CONTEST LOSERS

15
Contest Entry Evaluation
  • Total British Thermal Units (btu)
  • BTU per square foot
  • Rank 130 entries
  • Call 30 homes
  • Visit 20 homes
  • Analyze 10 finalists
  • Select 3 winners

16
Top 30 Rankings by MBTU/sq ft
17
One Grand Prize
  • Up to 25,000 (retail value) energy-related
    home improvement measures that would have the
    greatest positive cash-flow in energy savings if
    financed through home improvement mortgage/loan.
    Home should
  • have very high annual energy use (i.e. BTU/sq
    ft),
  • be typical (i.e. 1000 to 3000 sq ft with no
    unusual types of major energy usage), and
  • be in need of typical, major energy-related home
    improvements (i.e. insulation, HVAC, appliances,
    windows, etc.)

18
Grand Prize Winner
Mr. and Mrs. Norris, Solar Road, Montrose Age
1945/1959 - Size 2600 sq ft Electric 16,100 kWh
- Propane 1,200 gallons
19
Grand Prize Package
  • GeoExchange system from Climatemaster and
    Intermountain Energy
  • ENERGY STAR? windows from Certainteed and
    Whiteys Home Improvement
  • Cellulose Insulation in attic and crawlspace from
    Excellent Insulating Systems
  • High-efficiency lifetime warranty water heater
    from Rheem and Olathe Tru-Value
  • Air Leak Sealing from GTS ENERGY STAR Home
    Sealing
  • Air Purification System from Master Touch Living
    Systems
  • 10 Compact Fluorescent Lamps from House of Lights
    and TCP Lighting

20
Runner-Up Prizes
  • Up to 10,000 (retail value) in
    energy-related home improvement measures that
    would have the greatest positive cash-flow in
    energy savings if financed through home
    improvement loan/mortgage. Home should
  • have very high annual energy use (i.e. BTU/sq
    ft),
  • be typical (i.e. 1000 to 3000 sq ft with no
    unusual types of major energy usage), and
  • not necessarily be in need of typical, major
    energy-related home improvements (i.e. HVAC,
    windows, etc.), but could likely need insulation
    and air leakage sealing.

21
Runner-Up Prize Winner 
Mr. and Mrs. Cruthers, SW 2nd Ave.,
Cedaredge Age 1971 - Size 1500 sq ft Electric
10,500 kWh - Gas 950 therms
22
Runner-Up Prize Package
  • ENERGY STAR? windows from Accent Windows
  • Cellulose Insulation in attic from Excellent
    Insulating Systems
  • ENERGY STAR? Refrigerator/Freezer from Best
    Appliances
  • Air Leak Sealing from GTS ENERGY STAR Home
    Sealing
  • Duct system improvements from Intermountain
    Energy
  • 10 Compact Fluorescent Lamps from House of Lights
    and TCP Lighting

23
Runner-Up Prize Winner
Mr. and Mrs. Green, 6200 Road, Montrose Age 1982
- Size 2000 sq ft Electric 30,800 kWh
24
Runner-Up Prize Package
  • ENERGY STAR? windows from Accent Windows
  • Cellulose Insulation in attic from Excellent
    Insulating Systems
  • ENERGY STAR? Refrigerator/Freezer from Best
    Appliances
  • 10 Compact Fluorescent Lamps from House of Lights
    and TCP Lighting

25
Finalist/Consolation Prizes
  • Up to 300 (retail value) in home energy
    analyses and report preparation to determine the
    most cost-effective energy-related home
    improvements and communicate this information to
    homeowner, contractor and financier terms. This
    will include
  • Blower door test with heat loss/gain and air
    flow analyses
  • Actionable good/better/best improvement package
    recommendations
  • Financial analyses of installed cost vs.
    estimated energy cost savings to project a
    positive cash flow

26
Finalist
Mr. and Mrs. Flower, Ironton St., Montrose Age
1999 - Size 1700 sq ft Electric 11,000 kWh -
Gas 1000 therms
27
Program Materials
  • Contest Marketing Materials
  • Entry Form and Contest Rules
  • Co-Sponsor Agreement
  • Winners Agreement
  • Workshop Materials
  • Case Studies

28
Program Cost Components
  • Contest Marketing/Publicity
  • Contest Administration
  • Prizes
  • General Contracting for Audits and Improvement
    Installation
  • Case Study Documentation and Publication
  • Workshop Presentation and Publicity
  • Program Consultation

29
Contest Process Description
  • Plan contest promotion and recruit co-sponsors
  • Pre-launch for utility employees, media and
    co-sponsors
  • Launch contest and collect entries
  • Screen entries and select possible finalists
  • Screen finalists and select winners
  • Announce winners
  • Install improvements
  • Conduct Home Energy Savings Workshops for the
    CONTEST LOSERS

30
The ENERGY STAR? Family
Homes
Commercial Buildings
Consumer Electronics
Office Equipment
Windows
Appliances
Residential Lighting
HVAC
Insulation
Exit Signs
Home Improvement Services
31
Ground Up Brand Promotion
32
Market Transformation
Before
After
33
Home Performance with ENERGY STAR Marketing
Toolkit
34
Home Performance with ENERGY STAR Marketing
Toolkit
Contractor name
Sponsor name
Contractor web, phone, logo
Sponsor logo
35
Home Performance with ENERGY STAR Marketing
Toolkit
  • Available Templates
  • Ads
  • Full-page
  • Fraction pages
  • Val-pak insert
  • Fact sheets
  • Yellow pages ads
  • Business cards
  • Web buttons
  • Web banners
  • Letterhead

New templates will be developed as needed
36
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