Title: Home Energy Audits: Leveraging Whole House Initiatives and Contractor Alliances with Home Energy Mak
1 Home Energy Audits Leveraging Whole House
Initiatives (and Contractor Alliances) with Home
Energy Makeover Contest
Western Area Power Administration Workshop Sioux
Falls February 27, 2007 Ed Thomas, Market
Development Group
2Agenda
- Why Energy Makeover Contest?
- Program Goals
- Contest Description
- Program Materials
- Implementation Milestones
- Defining Success
- Program Cost Components
- Program Start-Up
3History of Utility Energy Audits
- Phone/Onsite High Bill Justification Audit
- Mail Bill Analysis
- Onsite Clipboard/Laptop Audit
- Home Performance Analysis
4Apogees HomeEnergyCalculator
- Run cost impact scenarios by simply making
changes to end use variables. - Instant presentation of the cost impact ( or -)
of making the changes
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6DMEA Strategic Goals
- Demonstrate the home improvement measures that a
homeowner could do that could pay for themselves
through energy bill savings. - Demonstrate how to conduct a whole house energy
analysis and communicate the results to
homeowner, contractor and financier. - Model a collaborative process for home
improvement providers to work together for the
benefit of DMEA members.
7 Why Energy Makeover Contest?
- Be proactive to get ahead of rate increases
- Show homeowners how best to reduce their energy
bills - Benchmark homes with high energy bills
- Benchmark cost-effective savings potential
- Showcase utilitys energy efficiency program
portfolio - Maintain utilitys leadership position as trusted
energy savings information broker - Rally home improvement providers with common
energy savings message
8Energy Makeover Contest
- Win up to 25,000 in FREE energy efficiency
upgrades to from utility with co-sponsors - Learn how to buy/make home energy savings
improvements
Home energy improvements dont cost, they pay
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10Defining Program Success
- Good News publicity for awarding free
improvements - Community Benchmarks for
- Homes that are high energy users
- Most cost-effective home improvements
- Value-added benefits of energy savings (comfort,
home value, health) - Publicity for all utilitys energy efficiency
programs - Happy contest losers motivated to make home
energy saving improvements - Larger (Self-Sustaining) market for home energy
Improvements - Accolades from community leaders for utilitys
leadership and innovation in promoting home
energy efficiency
11Program Start-up
- Identify Utilitys Contest Goals
- Identify Roles for Utility, Local Contractors,
etc. - Conduct Planning Session
- Recruit Co-Sponsors
- Launch Contest
12Key Roles
- Utility Sponsor
- Home Improvement Providers
- Product Manufacturers
- Third-party Program Administrator
- Third-party Non-Profit Adjudicator
13Key Contest Messages
- What can I win?
- Who can enter?
- How can I enter?
- Whats the catch? Why is utility doing this?
14Contest Process Description
- Plan contest promotion and recruit co-sponsors
- Pre-launch for utility employees, media and
co-sponsors - Launch contest and collect entries
- Screen entries and select possible finalists
- Screen finalists and select winners
- Announce winners
- Install improvements
- Conduct Home Energy Savings Workshops for the
CONTEST LOSERS
15Contest Entry Evaluation
- Total British Thermal Units (btu)
- BTU per square foot
- Rank 130 entries
- Call 30 homes
- Visit 20 homes
- Analyze 10 finalists
- Select 3 winners
16Top 30 Rankings by MBTU/sq ft
17One Grand Prize
- Up to 25,000 (retail value) energy-related
home improvement measures that would have the
greatest positive cash-flow in energy savings if
financed through home improvement mortgage/loan.
Home should - have very high annual energy use (i.e. BTU/sq
ft), - be typical (i.e. 1000 to 3000 sq ft with no
unusual types of major energy usage), and - be in need of typical, major energy-related home
improvements (i.e. insulation, HVAC, appliances,
windows, etc.)
18Grand Prize Winner
Mr. and Mrs. Norris, Solar Road, Montrose Age
1945/1959 - Size 2600 sq ft Electric 16,100 kWh
- Propane 1,200 gallons
19Grand Prize Package
- GeoExchange system from Climatemaster and
Intermountain Energy - ENERGY STAR? windows from Certainteed and
Whiteys Home Improvement - Cellulose Insulation in attic and crawlspace from
Excellent Insulating Systems - High-efficiency lifetime warranty water heater
from Rheem and Olathe Tru-Value - Air Leak Sealing from GTS ENERGY STAR Home
Sealing - Air Purification System from Master Touch Living
Systems - 10 Compact Fluorescent Lamps from House of Lights
and TCP Lighting
20Runner-Up Prizes
- Up to 10,000 (retail value) in
energy-related home improvement measures that
would have the greatest positive cash-flow in
energy savings if financed through home
improvement loan/mortgage. Home should - have very high annual energy use (i.e. BTU/sq
ft), - be typical (i.e. 1000 to 3000 sq ft with no
unusual types of major energy usage), and - not necessarily be in need of typical, major
energy-related home improvements (i.e. HVAC,
windows, etc.), but could likely need insulation
and air leakage sealing.
21Runner-Up Prize Winner
Mr. and Mrs. Cruthers, SW 2nd Ave.,
Cedaredge Age 1971 - Size 1500 sq ft Electric
10,500 kWh - Gas 950 therms
22Runner-Up Prize Package
- ENERGY STAR? windows from Accent Windows
- Cellulose Insulation in attic from Excellent
Insulating Systems - ENERGY STAR? Refrigerator/Freezer from Best
Appliances - Air Leak Sealing from GTS ENERGY STAR Home
Sealing - Duct system improvements from Intermountain
Energy - 10 Compact Fluorescent Lamps from House of Lights
and TCP Lighting
23Runner-Up Prize Winner
Mr. and Mrs. Green, 6200 Road, Montrose Age 1982
- Size 2000 sq ft Electric 30,800 kWh
24Runner-Up Prize Package
- ENERGY STAR? windows from Accent Windows
- Cellulose Insulation in attic from Excellent
Insulating Systems - ENERGY STAR? Refrigerator/Freezer from Best
Appliances - 10 Compact Fluorescent Lamps from House of Lights
and TCP Lighting
25Finalist/Consolation Prizes
- Up to 300 (retail value) in home energy
analyses and report preparation to determine the
most cost-effective energy-related home
improvements and communicate this information to
homeowner, contractor and financier terms. This
will include - Blower door test with heat loss/gain and air
flow analyses - Actionable good/better/best improvement package
recommendations - Financial analyses of installed cost vs.
estimated energy cost savings to project a
positive cash flow
26Finalist
Mr. and Mrs. Flower, Ironton St., Montrose Age
1999 - Size 1700 sq ft Electric 11,000 kWh -
Gas 1000 therms
27Program Materials
- Contest Marketing Materials
- Entry Form and Contest Rules
- Co-Sponsor Agreement
- Winners Agreement
- Workshop Materials
- Case Studies
28Program Cost Components
- Contest Marketing/Publicity
- Contest Administration
- Prizes
- General Contracting for Audits and Improvement
Installation - Case Study Documentation and Publication
- Workshop Presentation and Publicity
- Program Consultation
29Contest Process Description
- Plan contest promotion and recruit co-sponsors
- Pre-launch for utility employees, media and
co-sponsors - Launch contest and collect entries
- Screen entries and select possible finalists
- Screen finalists and select winners
- Announce winners
- Install improvements
- Conduct Home Energy Savings Workshops for the
CONTEST LOSERS
30The ENERGY STAR? Family
Homes
Commercial Buildings
Consumer Electronics
Office Equipment
Windows
Appliances
Residential Lighting
HVAC
Insulation
Exit Signs
Home Improvement Services
31Ground Up Brand Promotion
32Market Transformation
Before
After
33Home Performance with ENERGY STAR Marketing
Toolkit
34Home Performance with ENERGY STAR Marketing
Toolkit
Contractor name
Sponsor name
Contractor web, phone, logo
Sponsor logo
35Home Performance with ENERGY STAR Marketing
Toolkit
- Available Templates
- Ads
- Full-page
- Fraction pages
- Val-pak insert
- Fact sheets
- Yellow pages ads
- Business cards
- Web buttons
- Web banners
- Letterhead
New templates will be developed as needed
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