The Norman Conquest

1
The Norman Conquest
2
Agenda

• Questions
• Project ideas
• Reactions to Norman
• yours
• mine

3
Project ideas
4
Don Norman

• Nielsen Norman Group
• Formerly
• HPs Advanced Appliance Design Center
• Apple Research Labs
• Prof. Emeritus UCSD
• Writes A LOT!!

5
Your thoughts

• What did you pick up from the book?

6
My thoughts

• Good examples
• car
• VCR
• watches
• doors
• Relatively few computing examples

7
Heuristics abound

• natural mapping
• visibility
• perceived affordance

8
Memory

• In the head vs. in the world
• Recognition over recall

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Execution-Evaluation cycle

• p. 46

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Another framework

• Interaction framework (DFAB, Ch. 3)

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Understanding errors

• Slips and Mistakes

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Design for errors

• Forcing functions
• Changed philosophy on errors

13
Designers not users

• Think about others
• Often the real customer is not end-user
• The challenges of design

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But HOW?!?

• It is easy to criticize after the fact
• summative expertise
• Normans not the only one (see Web)
• Hard to prevent problems
• formative expertise

15
Normans formative rules

• What are they?