Growth

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Growth Quality10x15 Status Update for
NASAEDoug LoudenslagerOctober 2008
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10x15Growth Quality

• 10x15 continues to make progress
• Some initiatives moving fast, some slower
• Constraints of funding, personnel
• Emphasis is on quality

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10x15 Management

• 10x15 is a project of The Council
• Doug Loudenslager, chair
• Reports to The Council
• Bill Fleet, consultant
• Advise, plan, manage activities
• Bill Stagg, on loan
• Support communication and initiatives
• Taskforce Chairs and members
• More than 100 volunteers
• Fundraising led by FFA Foundation

4
Feasibility Study

• Brentz, Whaley and Flessner
• Recommended delay of study
• Preliminary conversation with key partners
• 120,000 for feasibility study

5
Branding Initiative

• Preliminary pledge of 250,000 to fund Branding
  research phase
• Near funding for remaining portion
• Potential in-kind support from W.K. Kellogg
  Foundation
• Interest from American Farm Bureau Federation for
  collaboration

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American Farm Bureau Federation

• Met with Bob Stallman, AFBF pres.
• Formal presentation and request made to AFBF
  Board of Directors
• 1) Joint campaign providing informed action and
  support for agricultural education from multiple
  stakeholders at local, state and national levels
• 2) Help secure 10 million in federal funding to
  accomplish 10x15 goals for growth and quality
• 3) Provide resources to support the research,
  strategy development, messaging and delivery
  systems for expanding agricultural education to
  underserved populations

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W.K. Kellogg Foundation

• Met with W.K. Kellogg in September
• Kellogg placing emphasis on
• Children at risk
• Healthy food accessibility
• Health, nutrition
• Community involvement and sustainability
• Discussing a proposal around urban agriculture
  and Ag Ed

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LPS Outreach

• Supporting state efforts for growth and quality
• Facilitating National Quality Program Standards
  pilots
• Will support Content Standards roll out

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Agriculture College Deans

• National Pork Board meeting with Midwest Ag
  College deans
• 10x15 overview provided
• Interest in messages, agriculture teacher
  recruitment and branding initiatives of 10x15
• Presentation outline sent to state leaders

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Organization Support for 10x15

• Support continues to grow
• Industry resolutions signed by
• American Farm Bureau Federation
• National Pork Board
• American Soybean Association
• The Grange
• National Association of Wheat Growers
• National FFA Foundation Sponsors Board
• Pending
• Association of Equipment Manufacturers
• Midwest Agriculture College Deans

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Funding for 10x15

• Fundraising coordinated by the National FFA
  Foundation
• Tapping industry, government, foundation and
  education sources
• 2.5M committed from business partners, states
  and FFA Foundation
• Content Standards, Quality Program Standards,
  CASE and other initiatives
• Working with AFBF for federal funding

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10x15 PriorityInitiatives Update

• 1 Quality Program Standards
• Dr. Terry Heiman, chair
• Focused on defining quality Agricultural
  Education programs as those based upon the
  National Quality Program Standards for Secondary
  Agricultural Education
• Testing a NQPS national dissemination and
  implementation strategy
• Conducting pilot program with 5 schools each in
  10 states
• Second pilot with an additional 10 states in 2009

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10x15 PriorityInitiatives Update

• 2 National Content Standards
• Dr. David Hall, chair
• Focused on developing quality content standards
  based on AFNR Career Cluster Knowledge and Skill
  Statements
• Standards developed and cross-walked with
  national Math, Science, Language Arts and Social
  Studies Content Standards
• Validation by teachers and industry reps
• Standards products written for 7 AFNR Pathways
• AFNR Cluster Skills and Biotechnology Systems
  pathway content standards following same review,
  validation and cross-walking procedures
• Working on assessments for standards

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10x15 PriorityInitiatives Update

• 3 Multiple Ag Ed Designs
• Steve Gratz, chair
• Focused on new models based on needs of
  customers, the society in which they live and the
  culture of their communities
• Five potential new models
• Home School/On-line
• Pre-professional Sciences
• Issue-based Agriculture
• Specialized Programs
• Urban Programming
• The Council has approved 15,000 to identify
  successful innovative models around the U.S.

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10x15 PriorityInitiatives Update

• Curriculum for Agricultural Science Education
• Developed in cooperation with Project Lead the
  Way
• CASE model is owned by the National Council for
  Agricultural Education
• Initial funding of 100,000 from each of 12
  Founding Charter States
• Piloting of Plant Science and Animal Science
  Foundation courses planned for the 2008-2009
• Field testing planned for 2009-2010
• Full report on CASE will be presented by project
  chair Jan Traynor

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10x15 PriorityInitiatives Update

• 4 Data Reporting
• Bruce Lazarus, chair
• Focus is to develop a single, easy to use data
  collection process driven by The Council
• Plan of action includes
• Data and reporting needs analysis to determine
  data needs
• Privacy, security and other legal factors
• Related information technology systems
• Best practices in reporting systems
• Ag educator perceptions of potential costs and
  value
• IT solution identification and usability testing
• Pilot implementation, including local integration
  and feedback
• State by state implementations

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10x15 PriorityInitiatives Update

• 5 Agricultural Educator Recruitment
• Dr. Bobby Torres, chair (new)
• Focus is to develop and implement Ag Ed educator
  recruitment strategies (all roles)
• Current efforts
• Project five-year demand for ag teachers
• Communication plan to create awareness, promote
  teaching, bring consistency and be flexible for
  diverse audiences
• Develop tools, materials and strategies for
  recruiting teachers
• Focus groups during national FFA convention with
  students preparing to become agriculture teachers
• Met with Purina marketing professionals in St.
  Louis to discuss strategies

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10x15 PriorityInitiatives Update

• 6 Ag Ed Advocacy Strategy
• Paul Larson, chair (new)
• Focus is to develop local, state and national
  strategies that advocate effectively on behalf of
  Ag Ed
• Current efforts
• Advocacy Engagement Strategies to engage teachers
  and supporters of Ag Ed as advocates
• National Advocacy Agenda Development to design a
  grassroots system for identifying and prioritize
  advocacy initiatives and establish a national
  advocacy agenda
• Communication Strategies to effectively
  communicate key messages and ensure adequate
  information to conduct advocacy efforts

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10x15 PriorityInitiatives Update

• 7 Ag Ed Branding Strategy
• Nancy Trivette, chair
• Focus is to position Ag Ed as a leading force in
  delivering needs-based education and to help the
  profession speak with one voice to segmented
  audiences through appropriate channels
• Request for proposal has been developed
• First phase is brand assessment research and a
  brand management evaluation
• Estimated cost of the beginning phase of the
  branding initiative is 400,000. Productive
  discussions with potential sponsors are underway

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10x15 PriorityInitiatives Update

• 8 Program Funding Strategy
• Bernie Staller, chair
• Focus is to implement local, state and national
  strategies for enlisting support for building
  agricultural education programs at all levels
• Strategy is to educate state legislatures to
  their responsibility and encourage line item
  funding managed by the State Education Agency
• Pull states together in regional training
  sessions to discuss what works and how to develop
  a plans

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Closing Thoughts

• Real progress will require
• Millions, not tens of thousands
• Telling the story numerous times with numerous
  audiences
• Funding requires consistent, long-term commitment
  
• 10x15 will allow Ag Ed to remain vital to the
  agricultural industry and this country for
  generations to come
• The work is not easybut it is essential

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Closing Thoughts

• Recognition and thanks are due to all who have
  contributed time, skill, talent and sweat to move
  10x15 and Agricultural Education forward.

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