33 Wilson Drive Unit D, Sparta, NJ 07871 Tel: [phone] Fax: [phone] www'2020solutions'com

1
Most major companies use billboards on highways
and commercials on television to get peoples
attention.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
2
Companies want to sell you a product
Or they want to sell you a service they can
provide
The intent of most companies is to get people to
think about the product or service they are
trying to sell so people will think of them first
the next time they go out to buy that product or
hire someone to do a particular job.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
3
Businesses spend a lot of money trying to get
consumers attention - Television Ads -
Billboards - Magazines - Newspapers -
Telemarketing
Businesses spend a lot of money trying to get
these consumers attention with television ads,
billboards, magazines, newspapers,
and telemarketing. Well, getting the attention of
online consumers has a similar concept.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
4
When people go online, they often go to a Search
Engine to find a product or service so they can
get specific information.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
5
Our intent is to drive prospective clients to
your website
Search Engine Marketing is money spent trying to
get the attention of online consumers. The intent
from there is to drive those consumers to your
website.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
6
Online Marketing Components - all roads lead to...
1. Search engine placement 2. Listing
syndication partners 3. Lead purchasing 4.
Banner advertising 5. Link placement 6.
Industry specific directories 7. Strategic
partnerships
There are seven components that make our internet
marketing strategy so strong Search engine
placement, Listing syndication partners, Lead
purchasing, Banner advertising, Link placement,
Industry specific directories and Strategic
partnerships.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
7
Search Engines and Keywords
When people go online to look for something, they
can enter the address of the website directly
presuming they know the name of the website or
specific company they are looking for.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
8
Search Engines and Keywords
However, many people go online to look for more
specific information about a particular item or
service, but they dont know exactly where to go
to get more information. If this scenario is the
case, they will likely go to a search engine,
such as Google or Yahoo.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
9
Search Engines and Keywords
Once there, they will search for what they are
looking for by entering terms in the search tab
on their screen. These terms are known as
keywords.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
10
Search Engines and Keywords
From there, a list of websites appear on the
screen. The higher up on the screen a web page
is, the more likely it is for a customer to click
on that link, taking them to that web page.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
11
Search Engines and Keywords
Purchasing keywords ensures that when people type
particular words or phrases, links to your
website appear high up on the list.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
12
Search Engines and Keywords
The more keywords your website is optimized for,
the greater your chance that when people type
particular industry words or phrases, your
website will appear high up on the list.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
13
Search Engines and Keywords
Lets take a closer look at the placement of
particular links appearing in the results of a
search. If you typed the term reach trucks nj
into the search tab, this screen would appear.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
14
Search Engines and Keywords
On your screen, you see the sections of links
highlighted in red, and a link highlighted in
green. Which of these three sections would you be
most likely to click on?
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
15
Search Engines and Keywords
SPONSORED LINKS - Links paid for by a company to
get buyers to their website.
The links highlighted in red are very different
than the links highlighted in green. The links
highlighted in red are known as sponsored links.
These links are paid for by the customer to try
to get buyers to click on them to go to their
website.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
16
Search Engines and Keywords
ORGANIC RESULTS - Links rank higher on a
list based on how many people click these links.
The green links are known as organic, or natural
results. These organic results are links that are
not purchased by the company, but are ranked
closest to the top based on their relevance to
the keywords entered in the search tab.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
17
Search Engines and Keywords
When searching for reach trucks nj,
Raymond-NJ.com appears first on the organic
search results.
In this particular example, when searching for
reach trucks nj, Raymond-NJ.com appears first
on the search engines organic search results.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
18
Search Engines and Keywords
SEARCH ENGINE OPTIMIZATION(SEO) - The process of
improving the volume and quality of traffic to a
website.
Search Engine Optimization (SEO) is the process
of improving the volume and quality of traffic to
a web site from search engines via organic
(also known as natural or non-paid) search
results.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
19
Search Engines and Keywords
The earlier a site is presented in the search
results mean more searchers will visit that site.
Usually, the earlier a site is presented in the
search results, or the higher it ranks, the
more searchers will visit that site.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
20
Search Engines and Keywords
SEO can also target different kinds of search,
including image search, local search, and
industry specific vertical search engines.
SEO can also target different kinds of search,
including image search, local search, and
industry specific vertical search engines.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
21
Search Engines and Keywords
A recent study performed by Wordtracker revealed
there are 461.7 million searches performed DAILY
across all search engines.
A recent study performed by Wordtracker revealed
there are 461.7 million searches performed DAILY
across all search engines.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com
22
Search Engines and Keywords
Appearing high on search engine results is
crucial to drive traffic to your website and
your business.
Attract More Traffic... Acquire More
Customers... Generate More Sales
Appearing high on search engine results is
crucial to drive traffic to your website and your
business. Attract more traffic Acquire
more CustomersGenerate more sales. Contact us to
see how 20-20 Business Solutions can help you.
33 Wilson Drive Unit D, Sparta, NJ 07871 Tel
800-538-0669 Fax [phone]
www.20-20solutions.com