Project Overview

1
Project Overview

• ContraDependency

2
Presenters

• Wes Gann
• Roddey Coe
• Anthony Conkright
• Bret Belgarde
• Jeff Thomas

3
Project Goals

• Setup Business
• Competitive analysis
• Technological Requirements
• Projected Scheduling

4
Competitive Analysis

• Our Competitors
• www.walmart.com
• www.music.com
• Their Strengths
• Larger companies, Able to listen to entire song.
• Their Weaknesses
• They prompt little, if any, independent bands.

5
Competitive Analysis, Cont.

• Our Competitors
• www.walmart.com
• www.music.com
• Our Strengths
• We promote more independent bands.
• Our Weaknesses
• New company, and 0.11 more expensive

6
Technology

• Using the latest in sound editing software
• MySQL database
• Allows for dynamic content and login database
• Not censoring any music

7
Resources

• People Resources
• Jeff Thomas
• Financial Planning, Customer Service, Content
  Control
• Anthony Conkright
• Hardware, Inventory Control, Quality Assurance
• Wes Gann
• Web Design, Programming, Industry Contacts,
  Graphic Design
• Bret Belgarde
• Programming/Scripting, Customer Service/PR,
  Marketing
• Roddey Coe
• Web Design, Financial Planning, Audio Editing

8
Resources

• Equipment
• Notebook Computers (2319.00/per unit X 5 units)
• Software
• Stienberg (700/copy X 5 copies)
• Photoshop(900/copy X 5 copies)
• MSOffice (450/copy X 5 copies)
• Windows XP Pro(300.00/copy X 5 copies)

9
Resources

• Locations
• No retail outlet sites
• Office space approx 1500 sq ft. Downtown
  Knoxville (800.00/mo.)
• Support Outside Services
• Web Hosting 1TB Storage /1.5 TB Bandwidth Usage
  (359.95/mo)
• Office Admin and Maintenance (included in price
  of Office Rental)

10
Resources

• Manufacturing
• Converting Files From CD format to MP3 format
• Clipping sound files to 30 second demo clips
• Making media available to website
• Sales
• Sales are performed via Verisign
• Costs from Verisign 59.95/mo 0.06/transaction
  ( 0.10/transaction after first
  1000 )
• Some costs recouped from maint. fee
• 5.00/month per artist

11
Procedures

• Requirements
• Storage space for CDs
• Media server on the Internet
• Storage space
• Media back ups
• Benefits
• Media is available for access 24/7
• Mutiple Formats
• CD
• MP3 Album/Individual Song

12
Procedures

• Issues
• Storage space
• Physical Digital
• Adds to the overall cost

13
Schedule

• Meeting Bands
• Buying Computers
• Office Space
• Getting Storage
• Getting Bandwidth
• Building Web Site

FOR MORE INFO...
Contact us at anthony.conkright_at_fountainheadcolle
ge.com
14
Project Schedule
15
Current Status

• We are on fairly on schedule
• On-Track Web Site, Project Plan
• Behind in Storage
• Ahead in Equipment, Bandwidth
• Unexpected delays or issues
• Merchant Negotiations
• Receiving Artists

16
Related Documents

• Marketing plan
• ContraDependency marketing.ppt
• Budget
• jeffrey.thomas_at_fountainheadcollege.com
• Post mortem
• jeffrey.thomas_at_fountainheadcollege.com
• Submit questions
• jeffrey.thomas_at_fountainheadcollege.com

17
Summary

• Setup Business
• Competitive analysis
• Technological Requirements
• Projected Scheduling

18
Questions

• We would be happy to answer any questions at this
  time

19
Thank you for coming