A mistake that some entrepreneurs make is trying to be the shot caller all the time'

1
I'm The Boss, That's Why

• A mistake that some entrepreneurs make is trying
  to be the shot caller all the time.
• Example The Colgate Palmolive Company launched a
  new after shave lotion. It was a dark green
  color, but next to its competitor, Mennen Skin
  Bracer, it turned an ugly urine yellow color
  losing its appeal to impulse buyers. The new hot
  shot called all the shots and didnt get any
  advice from others. Presented his prototype to
  the boss and the boss hated it because it was
  blue. He hated all shades of blue and trashed
  the product.
• Just because you are the boss and can call all
  the shots dont. Listen to others who have more
  experience than you cause chances are they know
  what they are talking about.

2
Thou Shall NOT Deceive

• Marketing is the art of causing others to feel a
  preceived need for your product.
• To a lot of people this is done using a
  creative technique, deception.
• This can be seen everyday and everywhere.
• Examples Most common are hair products and food.
• Tell your products best features, but DONT lie!