Enterprise Portals: How to Tame the Beast

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Enterprise Portals How to Tame the Beast

• Gene Phifer

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Key Issues
1. How are enterprises deploying portals? 2. How
will the emergence of the APS and SES change the
portal product market? 3. Where will enterprises
go for portals in the future?
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Key Issues
1. How are enterprises deploying portals? 2. How
will the emergence of the APS and SES change the
portal product market? 3. Where will enterprises
go for portals in the future?
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Enterprise PortalsThe Dream and the Nightmare
Portals are delivering proven ROI but Issues
abound

• Empty portals
• Replacement portals
• Multiple, unrationalized portals
• Hidden TCO/out of control costs
• Still-consolidating, segmenting market

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Elements of an Effective Portal Strategy

• Shared vision of portal
• Tie to business goals and objectives
• Tangible ROI
• Governance
• Processes
• Cross-business teams
• Who owns the portal
• Executive sponsorship
• Audience identification
• Rationalization of multiple portals
• Content strategy
• Funding

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The Business Case for Enterprise Portals
Internally facing portal productivity
W W W
Externally facing portal revenue enhancement

• Soft Benefits
• Scope of access
• Dam the infoflood
• Single user interface
• Single sign-on
• Presentation layer
• Correlation
• User satisfaction
• Ubiquity of access

• Tangible ROI
• Cost avoidance
• Consolidation
• Targeted deployment
• Self-service
• Business velocity

InformationAccess
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Portal Deployment Best Practices

• Understand it, tie it to business goals, then
  sell it
• Implement aggressive change management
• Focus on all aspects information,
  applications,process, people
• Start with a technical architecture add an
  information architecture
• Identify target audiences and demographics
• Iterate development and deployment
• Separate vendor hype from reality
• Seek professional assistance
• Dont underestimate costs (X 4X)
• Plan for the 90/10-10/90 and honeymoon effects
• Make the portal sticky

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Portal Project Failure Modes

• Lack of value proposition/tie to business goals
• Lack of appropriate governance
• One size fits all
• Shallow examination of vendor/product
• Big bang deployment
• Poor change management

Huge Success
Unqualified Success
Catastrophic Failure
Shelf ware
Moderate Success
Teflon Portal
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Aspects of Portal Architectures
Technical Architecture
B2C
OR
One Size Fits All
B2E
B2B
Business Unit
Geographic Unit
Community
or
Information Architecture

• Marketing
• Advertising
• Budgets
• Collateral
• Competitive intelligence

Business Unit 1
Business Unit 2
Business Unit n
Deployment Architecture
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Multiple PortalsThe Rule, Not the Exception

• A high-level, horizontal portal, providing an
  entry point to multiple horizontal or vertical
  portals
• Poor mans uberportal
• Front vs. side vs.backdoor strategy

WSRP
JSR168
Überportal
SBU 1 Portal
SBU 2 Portal
SBU 3 Portal
HRApplication
Home Grown LOB App
Project A Portal
ERPApplication
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Content in Context

• Traditional portal personalization
• Role-based
• Static attributes
• Advanced (contextual) personalization
• Builds on top of traditional
• Dynamic attributes
• Device type/bandwidth
• Time, location, history
• Task at hand/process step
• User manageable
• Rules engine
• E-business aspects
• Collaborative filtering
• Clickstream analysis
• Recommendation engines

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Key Issues
1. How are enterprises deploying portals? 2. How
will the emergence of the APS and SES change the
portal product market? 3. Where will enterprises
go for portals in the future?
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Portal Features Toward Generation 4
Gen 4 (2004Mid-2005) Multichannel
interaction Advanced Web services Composite
applications Universal federation Personal
content Micro sites Support for JSR168 and WSRP
Human Assets
Knowledge Assets
ProcessIntegration
Information Assets
Gen 3 (Mid-20022003) Adv. personalization Knowled
ge mgt. Multiple portal spt Web services Process
integration Offline support Abstraction
layers Federated search
Application/DataIntegration
Gen 2 (2000Mid-2002) Robust application
framework Collaboration Mobile and
wireless Management framework
Information Access/Content Aggregation
Gen 1 (19982000) Content mgt./aggregation Search/
categorization Personalization Lightweight
application framework
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Portal Ecosystem Hype Cycle
Visibility
Process Portals
Virtual Content Repositories
Basic Web Services Support in Portals
WSRP and JSR168
Federated Portals Within Vendor Families
Application Platform Suite
Contextual Personalization
JSR170
Advanced Integration in Portals
Advanced Web Services in Portals
SES
XML-Based Multichannel Output and Interaction
Basic Search
Integrated Content Management
Open-Source Portals
Business Process Fusion
Integrated Collaboration
Role-Based Personalization
Personal Work Portals
Portlets
Federated Portals Across Vendor Families
Mobile Access to Portals
Portal Fabric
Portal Ubiquity
As of June 2003
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
Maturity
Acronym Key SES smart enterprise suite WSRP Web
Services for Remote Portals
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Portals Center of Convergence
Content Management
Security
Wireless
Application Servers
Distribution
EAI
ELM
SharedTeam Space
Web Services
Portal Product
Directory
E-Forms
E-Learning
Search
BPM
Business Intelligence
Knowledge Management
Document Management
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Reshaping the Software Stack
Smart Enterprise Suite
Information Retrieval
Collaboration Support
Content Management
Portal Framework
BPM
Application Platform Suite
Integration Suite
Application Server
Which is rightfor your enterprise?
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The Horizontal Portal Products2003 Magic Quadrant
Challengers
Leaders
IBM
SAP
PeopleSoft
Plumtree
Microsoft
Oracle
BEA Systems
Computer Associates International
Sun Microsystems
Novell
Ability toExecute
Vignette
Sybase
Siebel Systems
Tibco Software
BroadVision
Open Text
Hummingbird
Citrix Systems
ATG
As of March 2003
Visionaries
Niche Players
Completeness of Vision
(From The 2003 Horizontal Portal Product Magic
Quadrant, 26 March 2003)
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Key Issues
1. How are enterprises deploying portals? 2. How
will the emergence of the APS and SES change the
portal product market? 3. Where will enterprises
go for portals in the future?
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Portals of the Future

• Roll your own
• Portal solutions
• Hosted portal
• Vertical portal products
• Application-centric portals
• Portals from OEMs
• APS or SES
• Traditional portal products
• Rich client-based portals
• Embedded in many other technologies

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Portal Ecosystem ? APS/SES ? Business Process
Fusion ? Portal Fabric
Other Portals and Applications
Federated ID Mgmt.
Portal
...
LOB Application Web Services
BI Web Services
Collab. App. Web Services
CompositeApps.
Composition
Adaptive ProcessManagement
Discovery and Description
Rapid Application Maintenance(Managing Change)
Assembly Orchestration
BPM Dynamism
Dynamism Loose Coupling
Biological andContinuous Evolution
Metadata-Driven Application Composition
Smart Enterprise Suite
Application Platform Suite
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2007 360-Degree View From the User

• Standards for portal display
• and user identification govern
• Who I am
• What I see
• How I see it
• And that means
• Personalization more exploitable
• Security more mature
• Greater device/location flexibility
• Portal aggregation

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Recommendations

• Enterprise portals have seen significant
  adoption. Deployment
• of portal products is the best course of action
  for most enterprises.
• Enterprises should fully explore the benefits of
  portals and
• consider strategic investments, with the
  following caveats
• Recognize the evolution of the portal product
  marketto APS/SES, and ensure that your vendor
  has a plan to thrivein the new market scenarios.
• Examine portal products for TCO implications and
  bewareof hidden costs.
• Follow portal best practices.
• Plan for the portal to be the key unifying
  platform for thefuture, first as part of a
  portal ecosystem and eventuallyas the portal
  fabric.

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Enterprise Portals How to Tame the Beast

• Gene Phifer

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Enterprise Portals How to Tame the Beast

• Gene Phifer