Name of presenters or subtitle

1
Russian Media MarketTrends and Forecasts
Name of presenter(s) or subtitle
Ruslan Tagiev, TNS Russia September 26-27, 2005
2
Advertising expenditures in Russia (, bln)
-59
41
65
65
31
- 4
33
Source AKAR
3
Advertising expenditures Forecast (, bln)
8
11
14
21
33
31
65
65
41
- 4
-59
Source AKAR
4
Ad expenditures media split, 2004
Radio
TV
Outdoor
Press
Source AKAR
5
Share of TV advertising (, bln)
6.4
5.9
5.3
4.7
3.9
2.9
2.2
1.4
1.4
1.3
50
49
0.8
47
45
0.6
44
43
42
39
39
35
32
34
Source AKAR
6
Share of Regional TV Forecast (, bln)
29
28
26
25
24
71
72
23
74
75
23
76
77
77
Source AKAR
7
Advertising expenditures on Press Forecast (,
bln)
Source AKAR
8
Share of Regional Press Forecast (, bln)
1.2
0.9
0.8
23
22
21
Source AKAR
9
Top 10 Advertised Categories, SOV (TV, Radio,
Press,Outdoor, Cinema)
Source TNS Gallup AdFact
10
Advertising increase drivers
Source TNS Gallup AdFact
11
Top 10 Advertisers in Russia, January-June 2005
Local advertisers are highlighted
Source TNS Gallup AdFact
12
Top 10 Russian Advertisers, January-June 2005
Source TNS Gallup AdFact
13
Top 10 Advertisers in Press, January-June 2005
Source TNS Gallup AdFact
14
Increase in top 5 titles in each group, 2004 vs.
2003
Source TNS Gallup AdFact
15
Time Spent Distribution Across Media

• 100 all the time spent media consumption (9
  hours per day)

Radio 41
Audio records 3.1
Press 4.7
Books 2.5
Video, DVD 1.4
Internet 0.8
TV 46.6
Source Marketing Index Russia, Dec04 Apr05
16
Time budget (Russia)
Reading newspapers
Reading books
Reading magazines
Morning
Night
Source Marketing Index Russia, Dec04 Apr05
17
Total Readership Profile
Source National Readership Survey, March-July
2005
18
Total TV Audience Profile
Source Gallup TV Index, 2005
19
Newspapers vs. Magazines Audience Profile, Moscow
Source National Readership Survey, March-July
2005
20
Newspapers vs. Magazines Audience Profile, Russia
Source National Readership Survey, March-July
2005
21
Groups of Titles with Increasing Audience (Russia)
Source National Readership Survey - Russia
22
Groups of Titles with Stable Audience (Russia)
Source National Readership Survey - Russia
23
Computer and Auto Magazines (Russia)
Source National Readership Survey - Russia
24
Age Pyramid - RF Census 1989
Age
Men
Women
Birth-rate 1st World War Death-rate 2nd World
War
Birth-rate famine, collectivization
Birth-rate 1st war wave
Birth-rate 2nd war wave
Ths. persons
Source Goscomstat RF
25
Age Pyramid - RF Census 2002
Birth-rate 3rd war wave Birth-rate
Perestroyka reforms
26
Summary
???? ?????????? ????? ?? 36 ?? 2008
???? ?????????? ?????? ????? ??????????
????? ???? ???? ?? ???? ????????? ?????????
????????, ?????????? ????????? ????? ? ??????
??????? ?????????? ??????????? ?? ??????? ?????
????? ?????????? ???? ???????? ?? ????????, ????,
indoor ?????????? ????????? ????????? ??????
??????????? ??? b-t-b, ????????? ? ?????????
??????? ????????? ???????????????? ???????
Source TNS Gallup AdFact
27
(No Transcript)