What can we learn from other industries The use of serious games in corporate learning

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Kevin Corti, CEO, PIXELearning LD in
Broadcast - 7th October 2008
What can we learn from other industries? - The
use of serious games in corporate learning
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Topics

• The use of serious games in corporate learning
• Games?
• Examples
• Costs
• Timescales
• Skills

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Personal introduction

• Founder CEO, PIXELearning
• 12 years in learning technology sector
• Board member of ANGILS
• Board member IDM Digital Central projects
• Frequent speaker/writer on serious games in
  UK, EU and US
• Based at The Serious Games Institute, UK
• Sold, designed delivered over 40
  game/simulation projects

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Serious Games???
The use of games or gaming dynamics not simply
to entertain the player, but rather to inspire a
particular action, effect some type of
attitudinal/behavioral change, or instill a
particular lesson in the service of an
organizational goal. Its Time To Take Games
Seriously Forrester report (TJ Keitt and Paul
Jackson), August 19, 2008
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Serious Games???
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Serious Games???
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Examples
Larger projects (typically 25k to 250k)
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Examples
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Examples
Small projects/discreet jolts (typically 2k to
20k)
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Timescales

• Normal range 2 to 6 months
• Usually to fit in client budget quarter (3
  months)

1 month


2 months









3 months
4 months
5 months





6 months


7 months
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Skills
What
Blending instructional, game, simulation, graphic
and software application design with subject
matter expertise
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44 (0) 24 7623 6971

Kevin Corti, CEO founder Chief Learning
Architect kevin.corti_at_pixelearning.com Company
web www.pixelearning.com LinkedIn
www.linkedin.com/in/kevincorti Blog
http//theevilnumber27.wordpress.com
ASTD 2008 Excellence in Practice Award Winner