At the retailers the potatoes are displayed in various ways to attract the shopper' Some retailers w

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At the retailers the potatoes are displayed in
various ways to attract the shopper. Some
retailers will advertise special prices or
promote buy one get one free offers on
selected types of potato.
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Q What is a retailer? A A retailer is a
person or organisation selling products directly
to the consumer. (Key Stage 1 English En1
9a b Key Stage 2 English En1 2a b d) Q What
does the acronym BOGOF stand for? A Buy one
get one free. (Key Stage 1 English En1 9a b
Key Stage 2 English En1 2a b d)
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Individual Work (15-20 minutes) Key
Question Is there more to a potato than meets
the eye? Activity Ask the pupils to write an
acrostic using the word Potato. The acrostic
should be about potatoes with the theme related
to retailing. The pupils can approach the idea
from any particular angle, whether from the
sellers point of view or the consumer. The theme
may be about marketing potatoes or what the buyer
thinks when looking at the display of potatoes.
Alternatively, the pupils could create a
five-line poem or cinquain. The format might be
as follows 1 One word noun 2 Two words
describe the noun 3 Three words actions 4 Four
words describe feelings 5 One word noun,
another word for the first word. (Key Stage 1
English En3 1a b c d e f Key Stage 2 English
En3 1a b c d e)
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Potatoes form part of healthy schools meals. They
are naturally low in fat, provide fibre, vitamin
C and folate, as well as being low in sodium.
They are versatile enough to be enjoyed in the
diet in many ways and compliment lots of
different foods.
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Q What is sodium more commonly known
as? A Salt! (Key Stage 1 Science Sc3 1c Key
Stage 2 Science Sc3 1d e) Q What is
folate? A Folate, also known as folic acid, is a
B vitamin that is essential for cell
growth. (Key Stage 1 Science Sc3 1c Key
Stage 2 Science Sc3 1d e)
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Small Group Work (10-15 minutes) Key
Question Why do potatoes form part of a healthy
diet? Activity Distribute the handout Mix and
Match below to each group. The handout contains
a list of titles and their definitions. The
pupils have to match the correct definition to
its title. Further activities could involve the
pupils finding out what other fruit or vegetables
contain the same or similar properties. A range
of fruit and vegetables could be examined and a
graph devised showing the properties and what
levels of carbohydrate, vitamins or fibre they
contain. The correct answers are 1C 2E
3F 4B 5A 6D (Key Stage 1 Science Sc1 2h
Sc2 2c 4b Key Stage 2 Science Sc1 2b j Sc2
2b)
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Mix and Match Can you match the titles to their
correct definitions? Carbohydrate Fibre Niacin Vi
tamin C Folate Vitamin B A Helps to produce red
blood cells which are necessary for healthy
blood B Necessary for healthy hair, skin, bones
and gums C Provides fuel for the brain and is the
main source of energy for growth and
sports D Helps carbohydrates to work, to provide
energy and maintain a healthy skin and nervous
system E Along with water and exercise, it will
prevent constipation and stabilise blood sugar
levels F Helps to maintain skin and digestive
system
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Potatoes form an important ingredient in many
recipes. The pubs and restaurants require top
quality, fresh potatoes to prepare dishes ranging
from bangers and mash to potato crusted pizza and
even kipper croquettes with tartare mayonnaise.
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Q Why is it important that the pubs and
restaurants use top quality, fresh
potatoes? A Fresh potatoes keep most of their
vitamins and nutrients providing a top quality
ingredient for any recipe. Damaged or poor
quality potatoes often result in greater waste
and a product that doesnt taste as good. (Key
Stage 1 Science Sc2 1c 3a Key Stage 2 Science
Sc2 1a b c) Q Do frozen potatoes keep their
vitamins and nutrients? A If vegetables are
frozen when they are very fresh, they will retain
many of their nutritional qualities. (Key
Stage 1 Science Sc2 1c 3a Key Stage 2 Science
Sc2 1a b c)
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Small Group Work (30 minutes) Key
Question What is your favourite potato
recipe? Activity What potato recipes can the
pupils think of? Write a list of the potato
recipes and carry out a whole class survey to
find out which potato recipe is the most popular.
Reproduce the results in the form of a graph or
chart showing the range of potato recipes and
their ratings. Why not carry out a whole school
survey and produce graphs or charts to show the
results. Are the whole school results different
to those of the class? What was the least
favourite potato recipe? (Key Stage 1 ICT
1a b c 2a b 3a b Key Stage 2 ICT 1a b c 2 a b
c)
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Retail marketing is all about providing the
consumer with the information regarding the
variety of potato, its nutritional value, where
it was grown, its weight, suggested recipes and
the price.
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Q Why does the consumer need to know what variety
of potato they are buying? A Providing
information regarding the variety of potato is
important when considering which is best for
mash, roast, or chips and, of course,
taste! (Key Stage 1 English En2 1 l m n 2a b
c Key Stage 2 English En2 3a b c ) Q Why is
it important to have nutritional information
advertised? A As part of a healthy diet, it is
important that the consumer can identify what
vitamins, fibre and other nutrients are
contained in potatoes. (Key Stage 1 Science
Sc2 2b Key Stage 2 Science Sc2 1a 2b)
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Small Group Work (40-50 minutes) Key
Question Do marketing slogans help to sell
potatoes? Activity Discuss slogans and their
meanings with the whole class. For instance
What is a slogan? Why do products need a
slogan? Recent examples of a slogan for potatoes
include Potatoes a growing habit, and The
potato something good thats good for you. What
do the pupils think of these slogans? Are they
effective? Would it encourage more people to buy
potatoes? In small groups ask the pupils to
create a slogan that will encourage people to buy
potatoes. The pupils might like to consider a
number of slogans to use as part of an
advertising campaign. Ask the groups to share
their slogans with each other. What do the pupils
think of the slogans? (Key Stage 1
English En3 1a c d e f 2a b c d Key Stage 2
English En3 1a b c d e 2a b c d e f)
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To appreciate the importance of eating a healthy
diet its necessary to understand the benefits of
eating the right food. Providing information
about potatoes supports healthier eating within
schools and helps pupils make a more informed
choice for eating a balanced diet wherever they
are!
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Q Do potatoes grow on trees, underground or on a
bush? A Potatoes grow underground with just the
green stalks and leaves showing above ground.
But, did you know that almost 60 of children
thought that potatoes grew on trees? (Key
Stage 1 Science Sc2 3a b c Key Stage 2
Science Sc2 3a b c) Q Are potatoes
fattening? A No. Potatoes are low in fat and
packed full of vitamins and minerals. (Key
Stage 1 Science Sc2 1c 2b Key Stage 2
Science Sc2 2a b)
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Small/Whole Group Work (60-80 minutes) Key
Question How can we improve our understanding
of potatoes as part of a healthy
diet? Activity The whole group is going to
create an advertising campaign in the school
promoting potatoes as an important part of a
healthy diet. To begin, the pupils should get
together in small groups to generate ideas for a
campaign. The groups need to consider how they
want to run the campaign and what the important
features are going to be. For example, is the
main focus on the nutritional value and benefits
of eating potatoes? Do the groups think that it
would be better to run a campaign featuring all
the different recipes that use potatoes? Or,
should the campaign use lots of information about
the value of potatoes and its different
uses? The small groups should also consider
using a campaign slogan or a range of different
slogans to support their promotion.
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Once the main features of the campaign and a
slogan (using the ideas from Activity 4) has been
agreed, the whole group now need to design and
develop the artwork and decide how they are going
to run the campaign. With the campaign running
and the whole school aware of potatoes in their
diet, why not carry out a quick survey to see
what everyone thinks of the campaign and whether
it has been successful? Did the campaign
provide useful information? Was the campaign
effective in raising awareness of the nutritional
value of potatoes? Do more pupils eat
potatoes? (Key Stage 1 English En3 1a b c e f
2a b c d 5h Key Stage 2 English En3 1a b c d e
2a b c d e f)