Naveh Pharma Ltd. Innovative Healthcare Products

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Naveh Pharma Ltd. Innovative Healthcare Products

• Facts Figures
• May 2006

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Milsetones in History

• In 1996 Mr. Nitsan Primor, pharmacist and owner
  of a privet pharmacy in Tel-Aviv, established
  Naveh-Pharma after getting a decision to widen
  its activity by importing and distributing new
  healthcare products nationwide .

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Milestones in History

• Since 1996 Naveh-Pharma is importing Sterimar
  (France) a unique microspray of isotonic sea
  water.
• In 1998 Sterimar became market leader in its
  niche and since than it keeps the lead.
• 1999-2001 More and more imported products. Fast
  growth of the company, penetration to all
  segments of the market.
• 2002 New RD section developing innovative
  Healthcare products.

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Milestones in History

• 2004 Launching of new series of ENT products.
• 2005 CleanEars DryEars becoming market leaders
  in Israel with high appreciation by doctors.
• CleanEars DryEars becomes the growth engine of
  the company.
• Mid 2005 Preparation for export activity.

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Milestones in History

• November 2005 Participation at the Medica
  Trade Fair in Germany, Huge success.
• 165 companies from 65 countries are interested in
  Naveh-Pharmas products with high enthusiasm...
• Several distribution agreements are already
  signed during the exhibition.
• Anti Snore Spray is exhibited different booth of
• MPV Truma its German distributor.

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2006 Globalization World Wide Distribution

• Fast growth of export activities to almost 20
  countries.

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Company -Facts

• Headquartered in Natanya, near Tel Aviv
• Highly trained professional personnel.
• Privately owned
• Financially stable
• Average annual growth rate50
• Dynamically growing
• Rich pipeline of unique innovative product
• www.navehpharma.com

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Mission Statement

• Be a primary provider of innovative high-end
  pharmaceuticals and medical devices for worldwide
  pharmacists, doctors and consumers.

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What Consumers want from a successful product
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Brand Strategy Roadmap
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The Role of our products

• Five Growth Engines for the company
• Expect strong, continuous double digit sales
  growth every year
• Make First ENT line of products a Mega-Brand
• Must make core even stronger to support line
  extensions and new products that will drive this
  growth

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Growing StrongerThe Formula for Success

• Understand the consumer
• Who wants the product?
• What are they looking for?
• What dont they like about current products?
• What would the ideal product and what should it
  do?
• Giving the customers what they are looking for
• Strong product pipeline
• Keep improving what already exists
• Make sure consumer knows about it
• Reach the target consumer
• Reach the consumer everywhere and be a part of
  his life and health.

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Management Team

• Nitsan Primor
• Founder and Chairman of Board
• B. Pharm.
• Pharmacist
• Former Chief of the Pharmacists Union in Tel Aviv
  

• Dr. Eran Eilat
• Founder and Scientific Medical Director
• M.D., Ph.D.
• Internal Medicine, Immunology

• Dr. Erna Miller
• CEO
• Ph.D.M.BA
• Vast experience in pharmaceutical retail market

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Organizational Structure
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Customer Profile
Customer of selling points
Private Pharmacies 450
Institutional Pharmacies 450
Chain Drugstores 140
Health food Stores 80
Supermarkets General Stores 80
HMOs 4
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Distribution Network
Local Manufacturers
PL and Export
Distributors
Clalit Hospitals and Pharmacies
Government Hospitals
Sick Fund Pharmacies
Private Pharmacies
Clalit Members Only
Funds Members Only
Public
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Only sky is our limit
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P.O.B 8139 Natanya, Israel 42505 Tel.
972-9-885-0611 Fax [phone] www.navehphar
ma.com