Business Research for Decision Making Sixth Edition by Duane Davis Chapter 4 Secondary Data Collecti

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Business Research for Decision MakingSixth
EditionbyDuane DavisChapter 4Secondary
Data Collection in Business Inquiry

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Secondary Data Collection
Concerned with the collection and evaluation of
data that has been collected by others for
another purpose.

• Should always conduct secondary data search
  before going to primary research!
• 1. Saves Time
• 2. Saves Money

• Criteria for Evaluating
• 1. Timeliness
• 2. Relevance
• 3. Accuracy
• 4. Cost

A properly defined problem states the context of
the problem situation and the conditions that
surround it.
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Secondary Information Search Strategy
Figure 4.1
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External Secondary Information Search Strategy
Figure 4.2
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Structure of the Online Database Industry
Figure 4.3
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A Caution When Using Internet Resources
Exhibit 4.3
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Search Engines, Meta-crawlers Tips
Exhibit 4.2
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Difficulties with Foreign Secondary Data
Exhibit 4.4
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Key Managerial Questions Pertaining to Secondary
Data Collection
Exhibit 4.5