Industrial Partnerships Presentation to SFI CSET Workshop 13 October 2005

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Industrial PartnershipsPresentation to SFI
CSET Workshop13 October 2005

• Ireland is now competing at the forefront of
  research in science technology
• Erich Bloch
• Former Director, U.S. National Science Foundation

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IDA IRELAND

• IDA FDI
• FDI New Companies in Ireland

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Ireland The most Successful Location for
Foreign Business in Europe

• 1200 multinationals
• 14 of top 15 Pharmaceutical/BioPharma companies
• Worlds largest Biotech Manufacturing and
  development facility (1.3bn) under construction
  by Wyeth
• Most of worlds leading IT companies i.e IBM, HP,
  Compaq, Dell, Apple, Ericsson, Motorola, Xerox
  and Xilinx
• Intels only European manufacturing facility
  (investment of 3.2bn/4200 employees)

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IDA IRELAND

• IDA FDI
• IDA Doing new things with FDI
• FDI New Companies in Ireland
• FDI Companies doing new things in Ireland

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FDI Functions in Ireland

• Production
• Software Development
• Customer/Technical Support
• Distribution, Logistics and Supply Chain Mgt.
• Group Procurement
• E-Commerce
• Finance Companies
• HQ Functions
• Shared Service/Back Office Activities
• Sales Marketing
• Enhanced Manufacturing Operations, incorporating
  multiple combinations of the above value added
  functions

• Research Development exploitation of IP

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Developing Irish Research

• Critical to future economic development
  strategy is to change
• From Producer to Creator
• Government committed European Research Area
  objective to grow research to 3 of GNP
• Irish Governments National Development Plan
  invest over 2.5bn in RD over 6 years

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Plans for Future BERD

• EU target to increase RD from 1.9 of GDP to 3
  by 2010.
• Irish Action Plan for Investment in RD to 2010
• Ireland to increase from 1.4 to 2.75 of GNP.
• BERD to grow from 1bn to 2.5bn.
• MNC spend to increase from 600m to 1.72Bn p.a.
• No. of MNCs involved in RD to increase to 520.
• No. of MNCs performing significant levels of RD
  to increase (gt 2m) from 47 to 150.

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Developing Irish Research

• Three Part Strategy
• Build academic research capability
• Substantially grow both MNC and indigenous
  company RD
• Develop connectedness between the two.

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Developing Irish Research
IRISH RESEARCH AND DEVELOPMENT
Science Foundation Ireland Researchers
PRTLI Universities
IDA Enterprise Ireland Business capability

• Academia Research Development
• Infrastructure
• Awards to PIs / Research Professors
• Centres for Science, Eng Tech (CSET)

• Business Research Development
• Grant support Product Industrial
• Industry /Academic Collaboration
• Supportive IP arrangements

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Building RD in MNCs

• To be successful we must
• Assist more companies gain a corporate RD
  mandate.
• Develop Irish RD value propositions that attract
  corporate RD decision makers.
• Have the people with the right research
  expertise.
• Have the right science and technology platforms.
• Share a substantial proportion of the risk.
• Provide simple and reasonable access to IP
• Have the right fiscal environment to incentivise
  spend and subsequent exploitation.

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Developing Connectedness

• Connectedness means Collaborative Research
• IDA doing this in two ways
• Working with SFI, HEA and Academic groups to
  bring business partners to CSETs, Research
  clusters and groups.
• Working with MNCs to bring academic groups
  together to develop industry focused research
  initiatives

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Industry/Academic Collaborations

• B-MS
• A Program for Bioanalytical
• Sciences
• Bristol Myers Squibb in Collaboration with Dublin
  City University and NUI Galway
• Investment 16m over 5yrs
• Rapid Oligosaccharide structure elucidation
• Biomolecular recognition for the analysis of
  biopharma products
• Advanced analytical platforms
• Rapid Spectoscoic analysis methods for biopharma
  process analysis
• Microfluidics seperations and hyphenated
  techniques

• Bell Labs
• Centre for Value Chain Driven
• Next Generation Telecom
• Systems
• 2 Teams - Bell Labs Research (40 R) and 8 Irish
  Colleges (79 R)
• Investment 70m over 5yrs
• Network Architecture
• Photonics
• Radio Frequency
• Test and Reliability
• Value Chain Optimisation
• Integrated Opto Electronic Circuit Packs
• Mixed Mode Integrated Circuit Breakers
• Software and Test
• Modelling and Optimisation

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National Institute for Bioprocessing Research
Training (NIBRT)

• 3 Key Activities
• 1. Training
• To provide a sufficient amount of skilled
  personnel for the growing Irish Bioprocessing
  Industry
• 2. Research
• To provide world-class research in all areas of
  bioprocessing
• 3. Pilot Plant Facility
• To serve Training Research functions and to
  provide development opportunities for industrial
  partners.

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Industry / Academic Collaborations
Industry/Academic Collaborations

• ISERC
• BDI (CFDH)
• CRANN
• DERI

• REMIDI
• Tyndall
• AIC
• Others

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Developing Industrial Partnerships Together

• No magic formula
• Achievements to-date
• IDA can support your efforts
• 35 years experience
• Relationships with MNCs existing and targets
• ESR Division
• Overseas Offices
• Operations Divisions
• Help develop value proposition
• Orgainse and execute marketing programmes
• Contribute marketing support the broad Ireland
  Inc. message
• Assist with follow through and execution
• Flexibility to adapt to individual requirements

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Developing Industrial Partnerships Together

• Process
• Structure and discipline
• Engagement
• IDA, SFI, EI, Research Teams, Industry
  connections,
• Commitment
• Time and energy
• Preparation and execution
• Follow Through
• Follow-up to meetings
• Respond promptly
• Deliver promises

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Developing Industrial Partnerships Together

• Key Questions
• Why?
• Who?
• How?

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Developing Industrial Partnerships Together

• Why?
• Why will a company want to meet with us?
• Why will a company want to partner with you?
• A simple articulation of a key message
• What are the relevant scientific issues for the
  industry?
• How important are these for a particular company?
• What is the relevance of your research for the
  company?
• What value can you bring to the company?
• What is the key ingredient and differentiator you
  have to offer

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Developing Industrial Partnerships Together

• Who?
• Identify potential relevant companies
• Existing MNCs in Ireland
• Target MNCs not yet in Ireland
• Research reasons why
• Existing connections
• Scientific/technology interests
• Major RD commitments
• Emerging technologies
• Identify avenues of approach
• What unit(s) in the company
• Who in the company
• Leverage IDA connections
• Develop new channels into company

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Developing Industrial Partnerships Together

• How?
• Decide who
• Set up meeting schedule
• Refine presentation material customise if
  necessary
• Follow-up every prospect to definite conclusion

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ESR Team
4 Scientific Technology Advisors