Frenchman

1
Frenchmans CreekWebsite Redesign

• Project Team Kickoff
• January 2005

2
Executive summary

• The Frenchman's Creek website is a key element to
  the Sales and Marketing program
• The website is the primary and consolidating tool
  to create attention and awareness
• The website, through illustrations, animation and
  pictures, will be a tangible view that
  prospects will be looking at to help make a
  purchase
• Furthermore, it communicates the brand, image,
  and specific amenities of Frenchman's Creek
• The website is a key tool for the sales center to
  use in tracking prospective customers and to make
  viewing reservations

3
The website is an early attraction of a
marcoms plan
Media plan actions
Prospect Quali- fication
Property Showing
Spec Price
Finance
Confirm Closing
Gathering prospect Information
Prospect assignment
Prospect contacts Sales Center
Prospect contact
Frenchman's Creek contacts prospects
Realtor contacts prospects
ATTENTION AWARENESS
CONSIDER
INTEREST
SALE
Prudential?
Sales Center
Onsite Billboard
Web Site
Direct Mail
strong
medium
weak
Impact level
4
The website is central to communicate with
prospects...
Web Site (realtor.com)
SPX Marketing Dept
Prospect information is captured at POI
Prospect Information
2
Web Site
Prospect / Customer
1
Marketing Database
Follow-up (through e-mail)
3
3
Sales Center
4
Customer Central Database
Prospect is sent brochure Realtor info
Prospect Information sent to Realtor
9
Measure Performance
Central /decentral Batch updates
5
Realtor calls prospect
6
7
RealtorDatabase
Prospect visits Realtor
Realtor
8
Realtor updates customer database with outcome of
visit
5
and tying the marketing and sales channels into
a single effort

• Its primary focus is to take potential clients
  from all channels (I.e., direct access, onsite
  realtor, realtor.com, prudential.com, etc.,) and
  promote Frenchman's Creek
• It will be used by realtors/agents/customers to
• Access Frenchman Creek information
• Assess compatibility
• Submit contact details
• Order promotional material
• Schedule showings of the property
• Gather additional property details

6
The sitemap entices prospects to find out more

• www.frenchmanscreek.com high-level sitemap
• Home Page
• Living at Frenchmans Creek staff, service,
  recreation, social, etc.
• Real Estate Listings, lot maps, details, virtual
  tour, style library
• Facilities Beach, Golf, Tennis, Fitness/Spa,
  Club House, Marine Access, V. Tour
• Location Directions, map, area, amenities
• Contact Us Forms, feedback and database
  population

7
The website is search engine optimized and has an
internet component architecture high rankings
and scalable

• Video
• Narrated video of the Frenchman's Creek
  surroundings and amenities
• Illustrations and/or Pictures
• Static renderings of Frenchmans Creek building
  amenities and landscape
• Real Estate Style Library with floor plans,
  interior décor, and individual rooms
• as is and to be depictions (with estimates)
  on how to create your modern home

8
Starting today, we should have the website up and
running by the middle of April
Agree Website
Complete database design build
Complete design color scheme, brand and templates
Copy insertion
Soft launch
Website strawman complete
Beta test start
Mar 1
Feb 15
Feb 28
Mar 15
Apr 1
Apr15
Feb 1
Develop renderings
Develop illustrations
Develop animation
Implement and test illustrations and animation
Pre-production video (creative, treatment,
scripting, story-board, scouting)
Video production
Post-production (editing, graphics, music,
voice-over, copies)