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New aspects of competition: Arianespace prospective

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IXth EISC: New aspects of competition in a global market of space activities ... (Delta IV, Atlas V), strategy (H-IIA), diplomacy (Long March), maturity (GSLV) ... – PowerPoint PPT presentation

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Title: New aspects of competition: Arianespace prospective


1
New aspects of competition Arianespace
prospective
  • Michel Doubovick
  • Vice President, Corporate Governmental Affairs

2
Constant factors shaping launch services
  • Government concerns remain predominant worldwide
  • Strategic access to space
  • European specificity low level of utilization
  • Stability of the launch service market
    structurally fragile
  • Commercial market 20-25 spacecraft per year
  • Theoretical overcapacity conditioned by
    availability (Proton), sustainability (Sea
    Launch), costs (Delta IV, Atlas V), strategy
    (H-IIA), diplomacy (Long March), maturity (GSLV)
  • Arianespace performance guaranteed access to
    space for Europe through commercial success
  • 248 satellites launched
  • Already 34 Ariane 5 launches performed (including
    10 ECA)
  • European family of launchers to foster launch
    offer competitiveness (Ariane 5, Vega and Soyuz)
  • Most important order-book roughly 40 satellites
    in backlog
  • Over 3 year ahead workload secured for the
    European industry
  • (58 Ariane 5 currently in manufacturing)

3
Factors impacting European launch service
prospective (1/2)
  • On the institutional side
  • Still lack of overall coherence (investment in
    launchers/utilization)
  • European preference for launching institutional
    missions
  • Optimizing institutional spacecraft compliancy
    with European launchers
  • Decision makers consciousness to strengthen
    regarding the European launch sector
  • For mid to long-term, Ariane 5 ECA, Soyuz and
    Vega will feet European needs
  • European launch sector sustained equally by
    commercial sales and public budgets

4
Factors impacting European launch service
prospective (2/2)
  • On the market side
  • Market expectations are conservative
  • Reliability (technical stability), availability
    and service quality (schedule and visibility),
    dual procurement source
  • Current trends on the demand side
  • Boosting demand in-orbit fleet replacement,
    HDTV, mobile connectivity (spacecraft growing in
    mass but compliant with current launch vehicle
    designs)
  • Difficulty to anticipate the long-term remaining
    the reference standard is key
  • On the offer side
  • Market prices driven by the production costs of
    established competitors (Russian launchers) with
    a significant increase in during the last two
    years
  • / exchange rate deteriorating European
    competitiveness
  • New era of trouble could arise from newcomers

5
Conclusion (1/2)
  • The European model performs well
  • Guaranteed access to space secured by commercial
    success and at market conditions
  • Commercial success in the long-run depending upon
    the ability to remain the reference
  • Current family of launchers able to satisfy
    requirements through robust production and
    exploitation conditions (reliability and
    flexibility)
  • Launcher sector related issues are growingly
    industrial ones
  • Launchers operational instruments actually
    serving general policy objectives (information
    society purposes science, defense and security,
    telecommunications,)
  • European technical maturity broadly achieved
  • European launcher sector depending equally upon
    exploitation results (recurrent production) and
    budgetary funded activities (RD)

6
Conclusion (2/2)
  • European decision makers must elaborate upon
    those factors regarding public involvement in
    launcher activities
  • Securing overall coherence of institutional
    decisions (using domestic launcher for their
    missions)
  • Whenever possible, preventing external factors
    (/ exchange rate, newcomers) from destabilizing
    the launch service market
  • Preparing decisions on future launcher activities
    and programs (ESA Ministerial Council in 2008) in
    accordance with exhaustive rationale
    (RD/production and exploitation)

7
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