THE ART OF D E S I G N I N G

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T H E  A R T  O F  D E S I G N I N G 
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T H E  A R T  O F  D E S I G N I N G 
Design process
You can split the process into 6 stages 1)
Identify 2) Research 3) Fonts 4) Emblem 5)
Composition 6) Mock Up
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T H E  A R T  O F  D E S I G N I N G 
Design process

• You can split the process into 6 stages
• Identify
• A designer has a specific purpose that does not
  necessarily come from him. An artists role is
  more inward as they wish to express themselves or
  their feelings on society etc
• The purpose of the design??

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T H E  A R T  O F  D E S I G N I N G 
Design process

• You can split the process into 6 stages
• Research
• What is the competition doing?
• Understand the target audience
• Build up a profile
• A good idea about what color ways will be
  appropriate

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T H E  A R T  O F  D E S I G N I N G 
Design process

• You can split the process into 6 stages
• Fonts
• Beginning in design the emphasis is on the emblem
• Shift a designs tone of voice is primarily
  defined by its typeface

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T H E  A R T  O F  D E S I G N I N G 
Design process

• You can split the process into 6 stages
• Emblems
• makes a design recognizable
• If your typeface is strong enough or you design
  is not intended to be imposing then a mark may
  not be required.
• to compliment the typeface

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T H E  A R T  O F  D E S I G N I N G 
Design process

• You can split the process into 6 stages
• Composition
• how will this fit on a page

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T H E  A R T  O F  D E S I G N I N G 
Design process

• You can split the process into 6 stages
• Mock up
• Mock up a few letter brochures, magazines, sites
  etc which show the design in context

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T H E  A R T  O F  D E S I G N I N G 
The end