Recruitment and Retention an Overview

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Recruitment and Retention an Overview

• Faculty Assembly
• October 20, 2004

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Organizational Chart
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Recruitment and Retention
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Where Are We Now?

• Total enrollment is 3,025 (3245- 03FL)
• New freshmen 222
• Transfer 149
• Returning 1063
• Regular graduate 384
• SA WEC 622
• Houston WEC 354
• Dallas WEC 116
• Overall retention is 60 percent
• 5-year graduation rate is 31 percent (1999
  cohort)

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Where Do We Want To Be?

• 2010
• Total Enrollment- 4,000
• Increase retention rates
• 6-year graduation rates- at least 50 percent for
  2002 cohort
• Strategic Plan 2001-2010

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How Do We Get There?

• Recruit
• Recruit
• Recruit
• Retain
• Retain
• Retain

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What Are We Doing To Get There?

• Retention
• High quality experience in the classroom
• Opportunities for faculty-student engagement
• Many student organizations, recreation, campus
  activities and student services
• Quality service training for service divisions
• TRIO and CAMP programs

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• Center for Academic Achievement
• Other retention initiatives (short-term and
  long-term)
• Pulse Check
• Town Meetings
• FA Student Life Committee
• Biology Pizza Party
• Mid-term evaluations with freshman
• Merging of Student Life and EM into Student
  Services

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• Title V
• Touchstone
• Supplemental Instruction
• Advising
• Maximizing Noel-Levitz consultations

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• Recruitment
• Staffing
• Director position posted
• Two new recruiters to begin October 25th
• Searching for recruiter for vacant position
• Scheduling interviews for admission assistant
• Transition of WEC recruiters into Enrollment
  Management

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• Recruiting activities
• Traditional graduate
• 11 University campus Fairs
• 9 more to be visited this fall
• Traditional undergraduate
• Approx. 280 high schools
• Recruiters and alumni
• Transfer
• 13 visits to ACCD campuses
• Other
• SAEP, SA College Fair (Lake Ambassadors)

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• WEC
• 3 ISDs
• Chamber
• 8 Military Installation Visits
• 3 Job Fairs
• 6 Corporate Visits (SW Research, City Public
  Service, Citicorp, Valero)
• International
• Mexico
• South America

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• Other Activities
• 2 Open Houses scheduled
• H.S. Counselor luncheon
• Hosting External Groups
• Youth Campus Ministry, Mariachi Vargas

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What Are We Doing Differently?

• Predictive modeling
• Institutional rating on financial aid
• Communication flow
• FA and Admission collaboration
• Push the funnel activity earlier in fall

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What Do We Need To Do Better?

• Work more collaboratively with faculty
• Train recruiters
• How to better sell programs
• FA Enrollment Committee
• Formalize operations
• Annual calendar of events
• Capitalize on the expertise of faculty and staff

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How Do We Know When We Get There?

• Benchmarking
• Target goals
• Productivity reports
• Final Numbers

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What Next

• Celebrate our accomplishments
• Continue best practices