Midterm Presentation

1
Mid-term Presentation

• FOCUS GROUP7
• Chiaki Matsuoka
• Yoko Otsuka
• Misaki Funakoshi
• Hajime Seki
• Tatsuro Kawamura

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The Menu

• Our topic
• Reasons we selected
• Research in Japan
• questionnaire
• internet magazines
• Conclusion
• What we do in United States

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Our topic

• Fashion

Branded goods
4
Research in Japan

• Questionnaire
• 6 questions
• 100 students with 37 men and 63 women
• Internet magazines

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Do you have any Do you wantbranded goods?
them? ? ?
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How did you get them?
7
Q2What kind of thing do you have?
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What is the attraction?
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Why dont you want them?

• Too expensive to buy
• Many people have
• Too early to have

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How to research in America?

• Questionnaire
• Fieldwork (Interview)
• Dialogue
• Literature

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The result of the questionnaire in Japan.

• Many people have some branded goods.
• A strong passion for famous brands.
• Presents from their parents
• Relatively cheep thing
• ?
• ?
• A special phenomenon only in Japan!

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In Japan

• Many young people imitate others not to be behind
  the fashion.
• Some artist and sports player set the fashion.

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In America

• America has variety in some points.
• ?How do they think about imitation others or
  Japanese people?

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Final goal

• Comparison between the thought of American people
  and that of Japan.
• Find same and different points.
• Well do that by researching FASHION.

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Reference

• Internet
• http//www.myvoice.co.jp/voice/enquete/3702/
• http//www.rakuten.co.jp/x-sell/
• Magazine
• MORE
• WITH