?????????????%20V-SERVE%20GROUP

1

• ??? ??.???? ???????
• ???????????????????????????????????
• ????????????? V-SERVE GROUP

27-2009
2
?????????????????G3 -4.8
World Economics Crisis
?????????????????????????????????????
?????? ?? 2552 ?? 2553
??????????? -1.4 2.5
???????????? -2.8 0.8
??????? -6.8 1.7
EU (15 ??????) -4.8 -0.3
??? 7.7 8.5
?????? -4.2 0.2
??????? -6.2 -0.6
?? 2552
???????? 2552 138,500 ???? USD (????? -21.0)
?????? ?? 2552 121,700 ???? USD (????? -30.45)
??????????????? -14.5
?????????????? -19.0
?? 51 Exp 175,300 M/USD
3
?????????????????????????????????????????MPI
????????????? 10 ??
????? ???.
4
?????????????????????????????????????????????????
?????????????? 2553

• GDP ????????????????????????????? -3.0 ??? -4.5
• GDP ?? 51 9.102 ???????????
• GDP ?? 52 8.831 ???????????
• ????????????????????????? -0.5 ??? -1.5
• ????????????????????? ?????? 2.4 (?????? 700,000
  ??)
• ??????????????????? -0.3
• ???????????????????????????? 7.0 ???? 9.6

5
??????????? ???????????????????
???????????????????? ???????????????

• ??????????????????????????????????????????????????
  ?????????????????????????????????????
• ?????????????????????? Sp2 ??????
  ??????????????????????????????????????
• ??????????????????????????????????????????????????
  ???? (???????????????????????? 7.0 ???? 9.6)
• ???????????????????????????????????????????????
  ???????? SMEs
• ??????????????????????????????????????????????????
  ??????????? ??????????????????????????????????????
  ?? ???????????????????????????????????????? 1-2
  ?? ????????????????????????????????????????

6
World High Oil Price Risk ????????????????????????
????????????????????
7
?????????????????????????? (WTI / USD / Barrel)
8
How to reduce cost by Logistics
methodology ?????????????????? ???????????????????
? ???????????????????????????
9
???????????????????????????????????
18.9 ?????????????????????????????????????????
????????????????????????? 1.15 ??????
TANIT SORAT
10
????????????????????????????????????? ???????????
?????????????????????????????
Shift Mode Transport
91-96
0.4-0.5
International
Domestic
2
88
??????????????? NGV ??????????? 60-70
????????????????????????????????
11
??????????????????????????...????????????????????
??????????????????????????????????
12
?????????
??????????
????? ??????????????
13
???????????????????????????? ?????????????????????
?????????????????????????????
Balancing
Transport Cost
Inventory Cost
(45.0)
(47.0)
????????????????????????????????? 30-40
14
??????????????????? ??????????????????????????????
?????????? Backhaul Cost Reduction
??????????????? Full Space Trips
???????????????? Backhaul Cost (46)
Call Center
15
?????????????????? SMEs??????????????????????????
??????????????????
16
??????????????????????????????????????????????????
?? Supply Chain Management
17
?????????????????????????????????????????????????
???????????????
Cost
Price
Customers Retention
Material Requirement
???????????????????????????????????
????????????????
??????????????????????????????????????????????????
??????
18
Supply Chain Best Practice Implementation????????
????????????????????? Win-Win
Less transport costLess inventory cost
Cost Push
Origin Source
Consumption Source
??????????????????????????????????Your cost My
cost our cost
19
???????????????????????????????????????????????L
ean Process Work to Manage the Total Flow Most
Effectively
VMI Vendor Management Inventory
Supplier Sources
????? ???? ??????? (2007)
20
Deploying LSP Strategy in Supply
Chain ????????????????????? LSP ???????????
Manufacturer B
Buy
Sale
Logistics Activities
Supplier (Seller) A
Customer (Buyer) C
Sale
Buy
JIT Delivery
Logistics Service Provider (LSP)
JIT Delivery
TANIT SORAT
21
???????????????????????????????????????????Logist
ics Strategic Key Achievement

• Supply Chain Collaborate ??????????????????????
• Economy of speed ??????????????????
• Short Lead Time Management ??????????????????????
  
• JIT Demand Responsiveness ????????????????????????
  ?????????????
• Reliability Trust ?????????????????????
• Total Cost Efficient ???????????????????????????
• Information Network ??????????????????????

22
?????????????????????????????

• ????????????????????? ???????????????????????????
  ???????????????????????????????????????
  ?????????????????? (Supply Chain)

• ??????????????????????????????????????????????????
  ??? ??????????????????? SMEs ????????????????????
  ????????????????????????????????????????

• ???????????????????????????? ?????????????????????
  ?????????????? 84.24 ?????????????????????????????
  ????????????????? 2

23
??????????????????????????? 52

1. ??????????? Q1-Q2 ????????? ??????????????????????
   ?????????????????
2. ????????????????????? ??????????????? ,
   ????????????????????? ????????????????????????????
   ??????
3. ?????????????????????????????? ???????????????????
   ????????????????????? ????????????????????????????
   ????? Q2
4. ??????????????????????????????????????????????????
   ???? 13
5. ?????????????????????????????????????
   ???????????????????????????????
   ???????????????????????????????????????????????

24
?????????????????????????????????????????????????
????

• ????????????????

???????????

• ????????????????? / FTA

????????????????????????????

• ???????????????????

??????????????????

• ????????????????? / FTA

????????????????????????????

• ???????????????????

???????????????????

• ???????????????????

???????????????????

• ???????????????????

???????????????????

• ?????????????????????

???????????????????????????????????????-??????????
??
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???????????? SMEs ????????????????
?????????????????????????????????????

1. Marketing Mixed ??????????????????????????????????
   ? , ?????????????????????????????
   ????????????????????????
2. Innovation Niche Market ??????????????????????
   ??????????????????????????????????????????????
   ???? ????????????? ???????????????????????????????
   ??????????????????????????
3. Standardize Reliability ????????????????????????
   ??????????????????????????????????????????????????
   ??????????????
4. Supply Chain Network ?????????????????????????????
   ??????????????????????????????????????????????????
   ?????????????????????????????????????????
   ????????? ?????????????
5. Flexibility Management ???????????????????????????
   ?????????????????????????????????????????? 2552
6. Liquidity ?????????????????????????????
   ???????????????????? / ???????????????

26
NEW BUSINESS CONCEPT ?????????????????????????????
?

1. Competition Cost

1. Price Leader

1. Speed Base Economy

Logistics Innovation Supply Chain

1. Chain Collaborate

1. Customer Satisfaction

1. Logistics Trade Lane

1. Reverse Logistics

1. Market Share Expansion

1. Outsourcing Advantage

27
??????????????????????????????????????????????????
?

1. ??????????????????????????????????????????????????
   ? (Supply Chain)
2. ???????????????????????????????????????????? Lean
3. ???????????????????????????????? JIT
4. ???????????????????????????????? LSPs
   ??????????????? SMEs
5. ???????????????????????????????? (Goal Team)

28
5Ps Marketing Concept????????????????????????
SMEs
P

• Product Innovation ?????????????????????????
• ?????????????????

P
Price Positioning ??????????????????????????
Product Service ????????????????
P
P
Place Distribution ???????????????????????????
P
Promotion CRM ???????????????????????????
????????
29
5Cs Operation????????????????????????
C

• Core Business ??????????????????????????

C
Customers Base ????????????????????????????
Collaborate ???????????????????????????
C
C
Cost Competency ???????????????????????
C
Competitiveness ????????????????????????????
?????????
30

• ????????????????????????????????????????????????
  ????????????????????????????? ????????????????????
  ??????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????????

Human Capital Logistics Key Achievement
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