Why Research Overseas Markets

1
Why Research Overseas Markets?

• 
  Grant Gibson

2
Situation Successful domestic product

• will it be accepted overseas?

- business elements are still there,
e.g. product quality, product function, price
3
Doggie Walk franchise

4

5
Branding / Promotion

• Coca Cola launch in China

Ke kou ke la bite the wax tadpole,
or female horse stuffed with wax
Kentucky Fried Chicken (KFC)
Finger Lickin Good
Eat your fingers off
6
How do you research?What resources are
available?

• Internet Search

• State and Local Government - TradeStart Export
  Advisors
• - Trade Development Managers
• - 7 overseas offices,
  6 countries

• Federal Government - Austrade
• - gt 130 offices in gt 60 countries
• - Export Advisers

• Network groups, e.g. Exporters Clubs

7
What can they do?

• Provide general market overviews
• Provide specific market research
• Provide advice on market structure and entry
  strategies
• Investigate and establish suitable business
  contacts
• Provide advice on marketing materials
• Assist companies enter selected markets via
• Product showcases
• Market visits
• Trade shows

8
Why Research Overseas Markets?