Robert Stevens

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Robert Stevens Chief Executive Education New
Zealand NZAPEP Conference 04 Quality the
Leading Edge
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Overview

• Current State of the industry
• Quality the Leading Edge in Export Education
• Industry Strategy Industry Strategic
  Development Fund

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Current State of the Industry
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The year that was 2003/04
Chinese Government concerns
High profile liquidations
Private providers exiting the industry
Requests for a China List
Sea turtles
Pastoral care incidents
Market downturns
Policy debates and legislation changes
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Movements by the NZD
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303,000 international students ( 7) China
20 India 27 Korea 19
Universities 17 TAFEs 5 Schools
15 PTEs 5
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174,000 non-EU international students 23
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586,000 students 0.6 China 2 India
12 Korea 5
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Why get involved in international education?
Extending New Zealands capacity to generate and
apply knowledge
Underpinning New Zealands foreign relations and
trade
Developing global competence and understanding
among New Zealanders
Growing New Zealands exports of education
services
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Global demand drivers

• Population growth
• Income growth
• An increase in education participation rates
• Educational infrastructure shortages in certain
  developing countries
• Increased financial accessibility via more
  education funding options
• Increased physical accessibility via new
  learning technologies/modes of delivery
• Easing in Govt regulatory requirements via
  bi/multilateral trade deals

• Global demand
• 2003 2.1 million 2020 5.8 million

• Demand for the 5 main English speaking countries
• 2003 1 million 2020 2.6 million

• Asia to dominate
• 1.8 million places (76)

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2003 2005 2010
2015 2020
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Quality the Leading Edge in Export Education
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Why quality?

• Services are not like goods
• Five reasons

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Quality in the industry cont.

• Lastly, we are dealing with people not just
  numbers!
• One international student who receives a poor
  quality experience is one too many.

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Initiatives for raising quality at a systemic
level in the education export industry
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So, what are we doing, collectively as an
industry?

• ENZ manages the ISDF on behalf of the industry.
• The Industry Strategy will guide future
  investments from the ISDF.
• Strategy developed over the last six months.
• Launched at the ENZ Conference on 18 August.
• Government has declared its commitment at all
  levels to the Industry Strategy.

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Industry Vision

• New Zealand is an international educator of
  choice
• this benefits New Zealand and is valued by New
  Zealanders.

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Goals and Actions

• Goal 1 Delivering a World Class Study
  Experience.
• ensuring we deliver on our promise
• effective minimum standards
• Goal 2 Managing a World Class Study Experience.
• equiping management through professional
  development and collaboration.
• Goal 3 Marketing a World Class Study
  Experience.
• Effective marketing for existing markets
• Effective marketing for new markets
• Scoping marketing methods for new modes of
  supply.

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Goals and Actions cont.

• Goal 4 Strengthening the financial
  sustainability of the industry.
• Promotion of sustainable financial management
• Increase financial investment in the industry
• Goal 5 Increasing internationalisation.
• Promote international perspectives in the
  research, teaching and service functions of
  institutions
• Manage the impact of internationalisation on the
  wider community.
• Goal 6 Increasing diversification.
• Diversify (i) students (ii) programmes (iii)
  modes of delivery.

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Goals and Actions cont.

• Goal 7 Achieving strategic alignment and
  cooperation within the industry and between
  industry and government.
• ensuring that we work together
• promoting a coordinated whole-of-Government view
  of the industry.
• Goal 8 Ensuring all New Zealanders, including
  regional and national opinion influencers,
  understand and actively support international
  education
• Community outreach
• Stronger domestic communications role.

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Implementation by Reference Groups

• ENZ convenes six reference groups with three on
  PD.
• Research 280,000
• Marketing 800,000
• Prof Development 845,000
• Quality Assurance 30,000
• Total 1,955,000
• Neil Miller, ENZ Industry Strategic Development
  Manager
• neil.miller_at_educationnz.org.nz

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Online Information Bank

• ENZ Website refocussed as an industry resource
  (reticulation of relevant industry and Govt
  information)
• ENZ industry MYNZED students
• Information bank for all IGF resources (research,
  PD, marketing collateral, etc)
• Future searchable function

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Industry Awards

• Encompass educational, business and social
  aspects of international education.
• Electoral College from within the industry.
• Nominations open to all institutions.
• Industry taking responsibility.
• Celebrating good practice within the industry.
• Adds to the pool of knowledge through internal
  publicity

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Award Categories

• Market Diversification (Dominion English)
• Pastoral Care (Nayland)
• Excellent Teaching (Uni Otago Lang Centre)
• Professional Development (Papanui)
• Community Relations (Unique English)
• Advancing Internationalisation (CCoE)
• Offshore Delivery (AUT WITT)

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• www.educationnz.org.nz