Todays Canada Post Paul Mohan

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Todays Canada PostPaul Mohan John
TennianJune 13th, 2007
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NEOFPA High Level Overview

• NEOFPA Who We Are
• Canada Post Overview
• Your Business and Our Capabilities
• Our Group of Companies
• The Modern Post evolving to serve you better
• Your Success is Our Success

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NEOFPA Who We Are

• Who We Are
• The North-Eastern Ontario Fundraising
  Professionals Association (NEOFPA) is a new
  professional organization dedicated to producing
  professional-development events specifically for
  fundraisers in North-Eastern Ontario with the
  following goals in mind
• To provide development opportunities to improve
  skills and knowledge on the subject of
  fundraising and related topics.
• To carry out activities within North-Eastern
  Ontario with a focus on issues affecting the area
• To provide networking opportunities and open
  lines of communication between fundraisers so
  that they may learn from each other
• NEOFPA is an association of credible and
  respected professionals working in North-Eastern
  Ontario for civic betterment locally, nationally
  and globally.
• NEOFPA advances philanthropy by enabling people
  and organizations to practice ethical and
  effective fundraising. Its core activities
  include education, training, mentoring and
  advocacy. NEOFPA is committed to providing
  high-quality services to meet the needs and
  exceed the expectations of its members and other
  constituents.

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Todays Canada Post

• NEOFPA Who We Are
• Canada Post Overview
• Your Business and Our Capabilities
• Our Group of Companies
• The Modern Post evolving to serve you better
• Your Success is Our Success

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Financially Strong Partner

• Revenue of 6.9 billion in 2005
• 125-year history of serving Canadian businesses
  and consumers
• 60,000 full- and part-time employees
• We work with over 200,000 commercial customers

Revenue from Operations Billions of dollars
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Our Vision

• Canada Post will be a world leader in providing
  innovative physical and electronic delivery
  solutions, creating value for our customers,
  employees and all Canadians.

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Our Values

• We work to earn our customers business.
• We succeed by working together.
• We take responsibility for our actions.
• We treat each other with fairness and respect.
• We strive to continuously improve.
• We act with integrity in all that we do.

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Our Charitable Causes

• United Way
• Philanthropic Donation and Employee Fundraising
  Program
• Salvation Army
• Holiday Campaign Charity
• Various Literacy Organizations
• Canada Post Literacy Awards Program
• Presenting Sponsor of CanSpell
• Santa Letter-Writing Program

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Our Lines of Business
Transaction Mail 55 of current business Dynamic
multi-channel communications to stay connected
Parcels 22 of current business Fast and reliable
shipping right at your fingertips
Direct Marketing Publishing 23 of current
business Direct Marketing for any size business
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Direct Marketing

• Your World
• Demonstrating a strong return on investment on
  your marketing dollars.
• Collecting, maintaining and leveraging customer
  data while complying with current PIPEDA
  legislation.
• Retaining your most valuable customers through
  targeted and personalized offers.
• Driving multi-channel traffic steering the
  right customers to the right channels.
• Developing the right Marketing Mix integrating
  new mediums, channels and technologies.
• Building strong brand franchises.

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Direct Marketing
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What do Canadians say about Direct Mail?
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Canadians open their mail

• 97 if they asked for it
• 95 if it comes from a company they know
• 91 if it looks official or important
• 84 if it has their name and address on it

Source Market research Canada Post, 2005
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Canadians read their mail

• 63 as soon as they receive it
• 25 on the same day
• 73 Canadians say they spend more than 1 minute
• reading their addressed mail
• 27 spend more than 3 minutes
• 56 spend between 1 and 5 minutes reading
• their unaddressed mail

Source Market research Canada Post, 2005
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Canadians prefer mail versus email

• 58 of Canadians prefer to receive messages and
  documents through mail versus email
• 67 of Canadians prefer to receive unsolicited
  product
• and service information by mail than email
• 81 of Canadians are more likely to discard
  unopened email than unopened mail (8)
• 72 say mail is more private than online

Source Market research Canada Post, 2005
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Direct Marketing
Response Business Reply Mail is a proven tool
that provides customers with a quick, easy,
secure and reliable way of responding to your
communications.
Loyalty With Addressed Admail and Publications
Mail, customers know that youve made the extra
effort to communicate directly with them.

• Prospecting
• Canada Post offers Addressed Admail, Catalogue
  Mail and Unaddressed Admail to meet your
  prospecting needs.

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Direct Marketing
Direct Marketing Services Canada Post offers a
full suite of services that address our
customers marketing needs and help them to
achieve measurable results.
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Direct Marketing

• Why Canada Post?
• Benefits to your customer
• Your customers can read and respond to your
  promotional materials when and where they want
  78 agree that mail is a great way for companies
  to communicate with me.

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Direct Marketing

• Why Canada Post?
• Benefits to you
• Our proven direct mail services help you target
  your best prospects and customers with
  personalized messages and offers, with or without
  a list.
• Direct mail is a cost-effective marketing medium
  that enables you to measure your campaign
  effectiveness.
• Direct mail is effective at getting consumer
  attention 67 of Canadians agree they are
  likely to read mail that is addressed to them
  personally.
• Our economical direct response tools make it
  easier for your customers to respond to your
  offer.

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Canada Post Has Grown.
Canada Post Group of Companies
Transborder eCommerce and cataloguing services
Overnight Courier
Communications and Distribution
Industrial Supply Chain Management
Retail Supply Chain Management
IT services
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Sending an Advertising Message
Sender
Physical
Send Both
Electronic
Physical Preparation
Electronic Preparation
Physical Induction
Electronic Induction
Direct Mail
AdMessage
ReceiverPreferences
Physical Mailbox
Secure Electronic Mailbox
Digital Identity(Profile and Preferences)
Receiver can select preferred channel of delivery
Receiver
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Our Customers Success is Our Success

• Our customers look forward to receiving our
  coupons in their mailbox it is critical that we
  work with a proven supplier that delivers as
  Canada Post does.
• Laurie LaykishVice-President, Marketing,
  McDonalds Canada

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