Due to the focused nature of the topic covered, amount of material to be covered and limited time we

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Welcome to Leadership Week07 the Session will
begin shortly

• Due to the focused nature of the topic covered,
  amount of material to be covered and limited time
  we have together, questions that arise of
  interest to all, will be collected.
• If time allows questions will be addressed during
  the presentation. If time runs short the
  questions and the answers will be posted in the
  Leadership Links Forum Area in the Members Only
  Area of the EWGA Website.
• Since the session is being recorded, attendees
  will be muted during the training session. You
  may submit questions via the Q A area or the
  Chat area located on the right hand side of your
  computer screen during the web conference.
• If you have questions specific to a situation
  within your Chapter, you are encouraged to
  contact the Chapter Development Team at
  866-423-8980 or your Sectional Director for
  personal assistance.

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Leadership Week07 Membership Chair Training

• Presenter Becky Macaluso, CAE
• Director, Chapter Member Services

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The essential question is not, "How busy are
you?" but "What are you busy at?" Oprah Winfrey
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RESPONSIBILITIES

• Bring new members into the Chapter
• Retain current Chapter members
• Coordinate member record-keeping
• Monitor member satisfaction

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RECRUITMENT

• Develop a plan to reach into the community
  develop prospect list
• Foster relationships with other business
  networking groups
• Distribute materials to local courses, golf pros,
  local places where women gather

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RECRUITMENT, cont.

• Make it easy to join at all Chapter events
• Conduct special member activities with incentives
  to join
• Engage in golf industry-wide recruitment
  opportunities

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RECRUITMENT TIP

• Fun Friendship
• Personal Growth Development
• Making a Difference

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RECRUITMENT TOOLS

• EWGA Website
• 2007 Application to Download
• Benefits for Member Levels
• Online Joining Capability

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MORE TOOLS

• Marketing Materials
• Brochures
• Fliers
• Posters
• GFW Mailing Labels
• 2007 MGAM Program

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AHQ PROCESSING

• Entry into the Database
• Confirmation Letters
• Member Cards and Kits
• Weekly Reports to Chapters
• Phone Calls

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RESPONSIBILITIES

• Bring new members into the Chapter
• Retain current Chapter members

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RETENTION

• Create a buddy system
• Recognize new members in newsletter get them
  involved
• Develop member welcome kits
• Conduct member orientations

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RETENTION, cont.

• Provide opportunities for new members to meet
  and mingle
• Develop system to track member participation
  contact inactive members
• Coordinate renewal activities with AHQs plans

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RETENTION TOOLS

• Partnership Renewal Plan
• Finders Keepers Program
• Member Benefit Offers

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RESPONSIBILITIES

• Bring new members into the Chapter
• Retain current Chapter members
• Coordinate member record-keeping

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RECORD KEEPING

• Getting Lists from AHQ
• Online Reports
• Current Roster
• Lapsed and Former members
• Renewal Lists

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MORE RECORDS

• Membership Spreadsheets
• In Leadership Links
• Chapter Prospects
• Membership Directory

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RESPONSIBILITIES

• Bring new members into the Chapter
• Retain current Chapter members
• Coordinate member record-keeping
• Monitor member satisfaction

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MEMBER SATISFACTION

• Conduct Chapter Survey
• Focus on Locations, Programs
• Assist in Planning
• EWGA Member Satisfaction Survey
• How Are You Doing?

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SATISFACTION, cont.

• Develop member feedback method for all events,
  clinics, activities
• Follow up on members issues/complaints
• Conduct exit interview with non-renewals

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Four Rs of Membership

• Recruitment
• Retention
• Record-keeping
• Hospitality

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NOT A COMMITTEE OF ONE

• Membership Growth Coordinator
• Membership Retention Coordinator
• Membership Secretary
• Prospect Database Coordinator
• New Member Outreach Specialist
• Member Participation Tracker

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RESOURCES

• Frequently Asked Questions (FAQs)
• Leadership Links
• Leadership Updates
• Weekly Activity Memo and Reports
• Other Membership Chairs (e-Community)
• Chapter Development Team Other Staff

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Thank you for Joining Our Session TodayYour
Participation Has Made a Difference for Your
Chapter and the EWGA!
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Thank you for Participating in Leadership Week07
This Training Session has now ended Please
remember to log offA Recording of this Session
(Audio with PowerPoint) Will Be Available in
the Near Future
EWGA - Together We Are Better