Search Innovation and Artificial Intelligence

1
Search Innovation andArtificial Intelligence

• By Lisa McCutcheon

2
Introduction

• Definition of A.I.
• In Relevance to Search Engines
• Changing Focus of Search Engines

3
Main Methods of Integration

• Tagging
• Profiling
• Input Based
• Results Based
• Other
• Accounts and Questionnaires
• Data Gathering
• Trend Programming

4
Tagging

• Add a tag to a document
• Tags created by authors and users, not computers
• Two most popular sites are Flickr and de.licio.us
• Applied to more than just text

5
Profiling Input Based

• Relevant vs. Valuable
• User directly provides feedback
• For many users or a single user
• Not very reliable
• Better privacy

6
Profiling Results Based

• Clicked links are recorded
• Triplets (q, r, c)
• Data is saved
• Client-side
• Server-side
• Reads open files
• More specific to user

7
Search Innovation andArtificial Intelligence

• By Lisa McCutcheon