Title: Reversing the Trend
1(No Transcript)
2Reversing the Trend
To eliminate childhood obesity and inspire all
young Americans to develop lifelong, healthy
habits
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3Alliance for a Healthier Generation Goal
- The goal is to stop the increasing prevalence of
childhood obesity in the United States by 2010
and reduce the prevalence of childhood obesity by
2015 by fostering an environment that helps all
kids pursue healthy lifestyles.
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4Four Initiatives
- Broker voluntary agreements with companies to
provide healthier options for kids across a range
of industry segments - Broker voluntary agreement with healthcare
insurers and self- insured employers to reimburse
for diagnosis and treatment directed at reducing
or preventing childhood obesity - Make healthy lifestyles cool for kids through
collaboration with media, celebrity and
grassroots partners - Criteria-based recognition program for schools
and provide hands-on and virtual technical
assistance
Industry Initiative
Healthcare Initiative
Kids Movement
Healthy Schools Program
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5Healthy Schools Program
- The Healthy Schools Program is designed to
create a nationwide paradigm shiftin which the
perception that a school environment that
promotes healthy eating and physical activity is
the norm and not the exception.
6History of the Healthy Schools Program
- Established in February 2006 by a 8 million
grant from the Robert Wood Johnson Foundation. - Kicked off the Healthy Schools Program at the
first annual Healthy Schools Forum at the Clinton
Presidential Library in July 2006. - Provided onsite support to 230 schools in 13
states and online support to over 900 schools
during the 2006-07 school year. - The RWJF expansion will allow us to provide
onsite support to over 8,000 schools in 30 states
and online support to countless schools.
7Unique Contributions of the Healthy Schools
Program
- The only national program that couples
comprehensive support to schools with the
opportunity for national recognition. - 2. The only opportunity for schools to be
nationally-recognized for their overall healthy
school environments. - 3. By virtue of its parent organizations, the
Alliance has the unique ability to contribute to
macro-level solutions for childhood obesity
prevention.
8Support to Schools
- Onsite Support is offered by a Relationship
Manager. - Online Support is offered through electronic,
web-based and telephonic means by multiple
Healthy Schools Program team members.
9 Best Practices Framework
- Policy
- Health Education
- Physical Education
- School Meals Programs
- Competitive Foods Beverages
- Physical Activity
- Afterschool Programs
- School Employee Wellness
10Six Steps to a Healthier School Environment
- Convene a School Wellness Council
- Complete an Inventory to determine a starting
point for your school - Analyze Inventory results develop a plan of
action - Identify resources for implementation
- Take action!
- Celebrate successes monitor progress
11School Nutrition Support
12How the Alliance Supports School Meals
- Science-based criteria for school meals programs
- On-site, web-based and telephone assistance to
districts and schools on implementation issues - Work with industry partners to facilitate access
to healthier products - Co-facilitate convening of urban school nutrition
directors to harness collective their influence
and power,
13Industry Initiatives 2006 Accomplishments
Saturday, October 7, 2006
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14How We Support Implementation of the Beverage
Snack Food Guidelines in Schools
- On-site, telephone and electronic technical
assistance upon request - Web-based trainings on implementation issues
- Online tools to help align contracts and policies
to the Alliance beverage and snack food
guidelines - Work with national partners to support their
constituents implement the snack food guidelines
15Healthy Schools Product Navigator Calculator
The Navigator is an online catalog schools can
use to create a shopping list of foods that meet
the Alliances healthy snack guidelines. Schools
simply browse the catalog, add items to their
shopping list, and print.
The calculator will allow schools to enter values
from nutrition labels and see if the product
meets our guidelines (based on school level).
16Healthy Schools Program Future Directions
17Obesity Trends Among U.S. Adults HSP
InterfaceRWJF Expansion(based on prevalence
data)
1519 2024 2529
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18Our Expansion Steps
- Work with state partners to identify schools to
work with onsite. - Hire and train the Relationship Managers.
- Recruit schools
- Begin the provision of support to schools in
Winter 2008
19Contact Information
- Ginny Ehrlich
- National Schools Director
- Alliance for a Healthier Generation
- 1200 NW Naito Parkway, Suite 220
- Portland, Oregon 97209
- 503-595-2568 office
- gehrlich_at_healthiergeneration.org
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