Reversing the Trend

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Reversing the Trend
To eliminate childhood obesity and inspire all
young Americans to develop lifelong, healthy
habits
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Alliance for a Healthier Generation Goal

• The goal is to stop the increasing prevalence of
  childhood obesity in the United States by 2010
  and reduce the prevalence of childhood obesity by
  2015 by fostering an environment that helps all
  kids pursue healthy lifestyles. 

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Four Initiatives

• Broker voluntary agreements with companies to
  provide healthier options for kids across a range
  of industry segments
• Broker voluntary agreement with healthcare
  insurers and self- insured employers to reimburse
  for diagnosis and treatment directed at reducing
  or preventing childhood obesity
• Make healthy lifestyles cool for kids through
  collaboration with media, celebrity and
  grassroots partners
• Criteria-based recognition program for schools
  and provide hands-on and virtual technical
  assistance

Industry Initiative
Healthcare Initiative
Kids Movement
Healthy Schools Program
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Healthy Schools Program

• The Healthy Schools Program is designed to
  create a nationwide paradigm shiftin which the
  perception that a school environment that
  promotes healthy eating and physical activity is
  the norm and not the exception.

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History of the Healthy Schools Program

• Established in February 2006 by a 8 million
  grant from the Robert Wood Johnson Foundation.
• Kicked off the Healthy Schools Program at the
  first annual Healthy Schools Forum at the Clinton
  Presidential Library in July 2006.
• Provided onsite support to 230 schools in 13
  states and online support to over 900 schools
  during the 2006-07 school year.
• The RWJF expansion will allow us to provide
  onsite support to over 8,000 schools in 30 states
  and online support to countless schools.

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Unique Contributions of the Healthy Schools
Program

• The only national program that couples
  comprehensive support to schools with the
  opportunity for national recognition.
• 2. The only opportunity for schools to be
  nationally-recognized for their overall healthy
  school environments.
• 3. By virtue of its parent organizations, the
  Alliance has the unique ability to contribute to
  macro-level solutions for childhood obesity
  prevention.

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Support to Schools

• Onsite Support is offered by a Relationship
  Manager.
• Online Support is offered through electronic,
  web-based and telephonic means by multiple
  Healthy Schools Program team members.

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Best Practices Framework

• Policy
• Health Education
• Physical Education
• School Meals Programs
• Competitive Foods Beverages
• Physical Activity
• Afterschool Programs
• School Employee Wellness

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Six Steps to a Healthier School Environment

1. Convene a School Wellness Council
2. Complete an Inventory to determine a starting
   point for your school
3. Analyze Inventory results develop a plan of
   action
4. Identify resources for implementation
5. Take action!
6. Celebrate successes monitor progress

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School Nutrition Support
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How the Alliance Supports School Meals

1. Science-based criteria for school meals programs
2. On-site, web-based and telephone assistance to
   districts and schools on implementation issues
3. Work with industry partners to facilitate access
   to healthier products
4. Co-facilitate convening of urban school nutrition
   directors to harness collective their influence
   and power,

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Industry Initiatives 2006 Accomplishments
Saturday, October 7, 2006
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How We Support Implementation of the Beverage
Snack Food Guidelines in Schools

• On-site, telephone and electronic technical
  assistance upon request
• Web-based trainings on implementation issues
• Online tools to help align contracts and policies
  to the Alliance beverage and snack food
  guidelines
• Work with national partners to support their
  constituents implement the snack food guidelines

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Healthy Schools Product Navigator Calculator
The Navigator is an online catalog schools can
use to create a shopping list of foods that meet
the Alliances healthy snack guidelines. Schools
simply browse the catalog, add items to their
shopping list, and print.
The calculator will allow schools to enter values
from nutrition labels and see if the product
meets our guidelines (based on school level).
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Healthy Schools Program Future Directions
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Obesity Trends Among U.S. Adults HSP
InterfaceRWJF Expansion(based on prevalence
data)
1519 2024 2529
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Our Expansion Steps

• Work with state partners to identify schools to
  work with onsite.
• Hire and train the Relationship Managers.
• Recruit schools
• Begin the provision of support to schools in
  Winter 2008

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Contact Information

• Ginny Ehrlich
• National Schools Director
• Alliance for a Healthier Generation
• 1200 NW Naito Parkway, Suite 220
• Portland, Oregon 97209
• 503-595-2568 office
• gehrlich_at_healthiergeneration.org