Top Ten Things to Prepare for Pharmaceutical and Medical Device Interviews

1
Top Ten Things to Prepare for Pharmaceutical and
Medical Device Interviews

• Marketing Club Interview Workshop
• 1/8/03
• Bethany Thomson

2

• Know your story.
• 2-4 minutes long
• Highlight transferable skills from past
  experience
• Tell why you made the decisions you have made
• Explain why healthcare exceptionally well.
• The most important part of the interview
• Ensure that your story builds naturally to this
  point
• Tell each company why it is special.
• Explain why you picked this company over other
  companies
• Show that you are a good fit with their company

3

• Know the key issues in the industry.
• High cost of health care/pricing pressure
• Patent expirations
• FDA regulationmanufacturing, marketing, drug
  approvals
• RD productivity and cost
• Crowded markets and therapeutic areas
• Understand industry trends.
• Increasing consumer power
• Industry consolidation/MA/partnerships
• Globalization
• Rise of managed care
• Genomics/proteomics

4

• Share your transferable marketing skills.
• Required skills same as other marketing jobs
  (creativity less)
• Key skills leadership, analytical/problem
  solving, teamwork, communication, decision making
• Have three examples per skill cannot know every
  question
• Know the marketing case frameworks.
• Clorox case guide is my favorite
• Most common questions are product launch and
  pricing
• When in doubt, use situation analysis, STP, 4Ps

5

• Realize that there are multiple customers in
  healthcare.
• Physicians--1 importance
• Consumer
• Managed care/PBMs
• Government
• Remember that most marketing is done via the
  sales force.
• Traditional marketing items (advertising, trade
  promotions, etc.) are less important
• Government regulates all interactions.
• Sales person gets little time with doctor in
  pharmaceuticals.

6

• Relax and be yourself!!
• QUESTIONS??