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Creating Next Generation Services From Now
Generation Networks

• Practical Steps for Service Provider and
  Enterprise Network Evolution
• Marc Zionts, CEO
• Cantata Technology

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Industry Overview and Trends Analysis

• Adoption of Next Generation Services
• Next-Gen services driven by Generation Y
• Rich multimedia services are expected
• e.g., video messaging, fixed-mobile convergence
  solutions and enterprise telephony
• Migration to IP
• Nearly 70 of Enterprises Have Either Finished or
  are in the Process of Migrating to IP Yankee
  Group

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Industry Overview and Trends Analysis

• NGN Services Driving Increased Revenue
• Ringtones/ringback tones
• Video messaging/video share
• Gaming
• Alerts
• Push-to-Talk
• Music/Radio/Watch TV/Video
• ..And Many More
• VoIP is Becoming an IT Thing
• Carrier decisions coming from IT group, not
  network engineering
• IMS
• THE next generation architecture, but complexity
  has delayed rapid, major adoption

Video
Gaming
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Key Business Challenges Driving Network Evolution

• Service Provider
• Increase ARPU, Reduce Churn
• Rapidly Develop and Deploy New Services
• Enterprise
• Improve Performance, Productivity, and Service
• Reduce Costs and Complexity

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Underlying the TrendsNetwork Evolution (Not
Revolution)
Network Traditional TDM Transition Hybrid Next-Gen VoIP
Architecture Centralized Integrated Design Open Distributed TDM-IP Migration Open Distributed All IP IMS
Signaling SS7, ISDN SS7-SIP ISDN-SIP SIP-SIP
Media TDM TDM-IP Conversion IP-IP
Applications Discrete Applications SS7 services over IP IP services over TDM TDM becomes IP-enabled IMS SIP services IM, presence, video, messaging, conferencing, gaming
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Clearing the Path to NGN Infrastructure
Requirements to Meet the Challenges

• Bridging Now to Next How Do You Get There?
• Technology Essentials
• Media Gateways
• Media Servers
• Converged Services Platforms
• Technology Must Be
• Future-Proof
• Flexible
• Standards-Based
• Strong Cadre of Application Partners is Critical
  to Success

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Cantatas Product Portfolio Enables Business and
Network Transition to IP

• Excel MSP 1010
• multi-service media and signaling platform

• Excel CSP 2090
• Carrier-grade converged services platform

• SnowShore IP
• Media Server
• Software-based carrier-grade IP media server

• Excel IMG 1010
• Integrated media and signaling gateway

• Brooktrout TR1034, SR140 and TruFax
• Intelligent fax platforms supported by 50 fax
  applications

• Brooktrout TR1000
• Family of high performance speech processing
  boards

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Enterprise Migration to All IP
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Evolutionary Migration to All IP

IP PBX
PBX
Analog Phones
PSTN
Snowshore Media Server
SR140 Server MFP Connector
IVR
Fax Server
Internet / WAN
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Next-Gen Services on Now-Gen Networks
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Case Study Video Messaging Deployment

• Customer TMN Portugal www.tmn.pt
• Application 3G video mail service
• Implementation Using Cantatas SnowShore IP
  Media Server to deploy an IMS-ready application
  with video greeting, playback and recording
  through VoiceXML

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Case Study Wireless PBX Services

• Customer jNetx
• www.jnetx.com
• Application wireless PBX application that
  enables mobile employees to extend their office
  communications regardless of location or access
  network
• Implementation Cantatas SnowShore IP Media
  Server

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Case Study In-Call Entertainment

• Customer RAZZ Inc. www.razz.com
• Application Enhance calls with sound effects,
  music, audio clips from movies, TV, etc.
• Implementation Cantatas CSP 2090

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Summary NextGen Now

• Service Providers and Enterprises Can Implement
  Virtually Any Next Generation Service Using
  Todays Network Infrastructure

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Thank You

• Marc Zionts, CEO
• Cantata Technology
• mzionts_at_cantata.com