Mission, Vision,

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Mission, Vision, Statement of Purpose
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Mission

• A Mission Statement defines the organization's
  purpose and primary objectives. Its prime
  function is to define the key measure or measures
  of the organizations success.
• SOURCE http//www.mindtools.com/pages/article/new
  LDR_90.htm

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Mission Statement Creation

• First, identify your organizations winning
  idea- what makes your organization stand out
  from its competitors is the reason that
  customers will choose your organization over
  others.
• Second, identify the key measures of your
  success. (What is it that your organization has
  that others dont?).
• Create a measurable goal by combining steps 1
  2.
• REMEMBER A Mission Statement should be concise
  and precise which expresses your ideas, measures
  and desired result.
• SOURCE http//www.mindtools.com/pages/article/new
  LDR_90.htm

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Example

• Winning Idea ? Farm Freshness
• Two Key Measures of Success ? Freshness
  Customer Satisfaction
• The mission statement of Farm Fresh Produce is
• To become the number one produce store in Main
  Street by selling the highest quality, freshest
  farm produce, from farm to customer in under 24
  hours on 75 of our range and with 98 customer
  satisfaction.
• SOURCE http//www.mindtools.com/pages/article/new
  LDR_90.htm

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WAKE UP!!!
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Vision

• Vision Statements also define the organizations
  purpose, but this time they do so in terms of the
  organizations values rather than bottom line
  measures (values are guiding beliefs about how
  things should be done.) The vision statement
  communicates both the purpose and values of the
  organization.
• SOURCE http//www.mindtools.com/pages/article/new
  LDR_90.htm

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Vision Statement Creation

• First identify your organizations mission. Then
  uncover the real, human value in that mission.
• Next, identify what you, your customers and other
  stakeholders will value most about how your
  organization will achieve this mission.
• Combine your mission and values, and polish the
  words until you have a vision statement inspiring
  enough to energize and motivate people inside and
  outside your organization.
• SOURCE http//www.mindtools.com/pages/article/new
  LDR_90.htm

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Example

• Earlier example of produce
• 4 most important things owner identifies are
• freshness
• healthiness
• tastiness
• local-ness of the produce.
• We help the families of Main Town live happier
  and healthier lives by providing the freshest,
  tastiest and most nutritious local produce From
  local farms to your table in under 24 hours.
• SOURCE http//www.mindtools.com/pages/article/new
  LDR_90.htm

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More Examples

• Mission
• As a non-profit organization, our mission is to
  build a strong foundation for aspiring young
  students who wish to achieve their dreams in
  order to become future leaders. We will
  accomplish this by building personal
  relationships with our applicants in a
  professional yet inviting environment to ensure a
  successful interview experience.
• Vision
• Our non-profit organization is THE answer for
  eager students who are determined, goal-oriented
  and show strong potential who wish to pursue
  higher education without the financial burden.
• Source http//www.timethoughts.com/goalsetting/Sa
  mpleMissionVisionStatements.htm

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ALMOST FINISHED!
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Statement Of Purpose

• Your purpose behind your organization.
• Example
• We will provide full scholarships for
  financially meritable students who demonstrate a
  willingness in pursuing higher education and who
  maintain a minimum grade point average of 2.0
  along with a personal letter of interest. We are
  committed in giving students a positive outlook
  for their future so they may have the same
  opportunities and experiences as their peers. In
  addition, to enhance the changes of receiving
  this scholarship, a portfolio containing honors
  or any exceptional work completed over the years
  would be a great addition to the interview.

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• You can use a companys mission, vision,
  statement of purpose for your Cover Letters and
  Resume!
• Example
• If a companys mission is to
• "To provide high quality products that combine
  performance with value pricing, while
  establishing a successful relationship with our
  customers and our suppliers.
• You should state your past experience with
  customers your successful relationship with
  them from previous jobs/internships.

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GREAT WEBSITES!!!

• http//www.quickmba.com/strategy/vision/
• http//www.timethoughts.com/goalsetting/SampleMiss
  ionVisionStatements.htm

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CONFUSED?