Title: Search for success What to look for in an initiative
1Search for success--What to look for in an
initiative
- Terry Nipp
- AESOP Enterprises, Ltd.
2Search for success
- Goal
- To organize and focus interest in an issue in a
way that results in increased federal support and
funding - Issue identification
- Figuring out who is interested in what
- Building support
- Action based on types of support
3Search for success
- Key elements for success
- What to look for
- Charge to AESOP
- Major categories
- Targeted activities
- Connecting to the SAES process
4Issue identification
- Who do you ask
- Breadth v. depth issue
- Inclusion v. skewing issue
- Market surveys
- Ask a lot of people
- Method of the the private sector and politicians
- Relation to media campaign
5Issue identification
- Survey of interest groups
- Ask a smaller slice of the public with
demonstrated interest - Activities of the Board on Agriculture
- Preliminary results
- Work with targeted groups
- Building ownership in process
- Who gets left out in the process?
6Issue identification
- Ask ourselves
- Committee consensus process
- Representation of our functional groups
- Aggregate results of state input process
- Addressed in AREERA
- How do you do it?
- Is the aggregate of state interests the same as
national interests?
7Issue identification
- Heuristic decision rules
- Make your best guess!
- Hammering out the process
- Process may be more important than content
- What is the best, practical mix of issue
identification tools?
8Building support
- Types of support
- 1. Overwhelming public support
- 2. Broad general public interest
- 3. Broad but diffused support from an
array of interest groups - 4. Focused support from a small array of
interest groups - 5. Internal interest
9Building support
- Success requires
- Overwhelming public support and/or
- Focused support from a small array of
interest groups - Need to get there from here
10Key elements for success
- 1. Broad public support and/or targeted
interest group support - 3. Clear and organized support within our own
community - 4. Champions in the Administration
- 5. Champions on the Hill
- 6. Dedicated time and focus
11Clear and organized support within our own
community
- Support at what level?
- Presidents, VPs, Deans, Directors, Department
Heads - Support across functions?
- Research, extension, education
- Support across disciplines?
- Clear, non-contradictory messages?
12Dedicated time and focus
- Role of NASULGC
- Role of AESOP
- Charge to AESOP in major categories
- CSREES Budget
- Other federal agencies
- Science
- Emerging issues
13CSREES Budget
- Goal More in CSREES
- BOA Budget Committee
- Identify priorities of the system
- Challenges
- Clear message?
- 2 - 3 lead items
- Focus v. inclusiveness
- Special grants
14Other federal agencies
- How to pick?
- By issue or agency / appropriations SC
- Matrix approach?
- By issue when we develop initiative
- By agency / appropriations SC when we go to the
Hill
15Other federal agencies
- Broad issue approach
- Agricultural and the environment
- EPA / Interior / NASA
- Link to SUNEI
- Families
- NIH, HHS, Education, Justice...
- Communities
- USDA/RD, Commerce, Labor...
- Genome
- NSF, NIH...
16Science
- House Science Committee
- Science and tech issues
- IPR
- GMO and biotech
- Genome policy
- ?
17Emerging issues
- Farm crisis continues
- Farm Bill 2000?
- Crop insurance
- Risk management
- Impact of the election
- Science policyanyone?
- Ag policyanyone?
18Connecting to the SAES process
- AESOP
- Works for ESCOP and ECOP
- Collaborates with NASULGC Committees
- Board on Agriculture, CFERR
- Coordinates with unofficial power network within
the system - How does SAES decide on directions to AESOP?
19Linking to SAES process...
Planning and Budget Legislative Committees -
Identify Research Priorities
Input from - SAES System - Stakeholders
Executive Committee
BOA, USDA other agencies develop budgets
Budget Legislative Committee - Budget
development
Partnership Committee - Establish Partnerships -
Lobbying Assistance - Other Agencies Budgets
House and Senate hearings markups
Advocacy Marketing Committee - Coordinate
Advocacy
Science Technology Committee - Establish
Subcommittee - Identifies System Needs - Briefing
Materials
Conference Committee and President signs
20The End