Real Life Strategies to Building a Profitable Coaching Practice Fast: Even if You Hate Marketing

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(No Transcript)
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I once had this brilliant marketing idea,
but...
In all those years I never got around to it!

• I dont have the time!
• I dont have the money!
• I dont know enough!
• I dont know how to start!
• Its just too hard!

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The BIG Question
If consulting is a 125 billion business
Why so many consultants struggle with marketing
and rarely achieve the level of financial success
they desire?
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Answer 3 Marketing Myths Lies!
Biggest Myth 1If you build it they will
come, and if you do a good job youll get
referrals Biggest Myth 2Marketing doesnt
work for a business like yours Here is how
selling the wrong thing, FTL, and hop-and-drop
approach are killing your business. Biggest Myth
3You cant consult/train and market at the
same time.
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The BIG Question
You offer great programs and services, right?
So how do you need to communicate about your
business in such way that potential clients
instantly get what you do and are interested in
finding out more how your can help them?
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Answer Audio Business Card
Replace your boring, self-focused
elevator-pitch with a magnetic Audio Business
Card
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Anatomy of Your Magnetic ABC
MMM
HUB
Pain/Want
Customer
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Anatomy of Your Magnetic ABC
MMM

• Features
• Process
• History
• W.W.D.

• Benefits
• Results
• Understand
• W.I.I.F.M.

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Anatomy of Your Magnetic ABC
I show newly promoted juniorexecutives of
fortune 500 companies who are underperforming in
their new positions because they are buried by
tasks that should be delegated to lower level
employees how to meet and exceed the
expectations created for them when they were
hired.
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Anatomy of Your Magnetic ABC
You know how some newly promoted junior
executives of fortune 500 companies continue to
work at the level of their previous position?
(Youll likely get a nod here) Which makes them
stressed out, overwhelmed, behind on projects,
constantly playing catch-up and completely unable
to effectively delegate tasks that belong to
lower level employees... (Youll likely get
another nod here) What I do is show them how to
get productive in their new position faster so
that they can create valuable results they were
hired for. Youll likely get a how do you do
that question
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Anatomy of Your Magnetic ABC
You know how some newly promoted junior
executives of fortune 500 companies continue to
work at the level of their previous position?
(Youll likely get a nod here) Which makes them
stressed out, overwhelmed, behind on projects,
constantly playing catch-up and completely unable
to effectively delegate tasks that belong to
lower level employees... (Youll likely get
another nod here) What I do is show them how to
get productive in their new position faster so
that they can create valuable results they were
hired for.
You know how some
Which makes them
What I do is
so that
Would you like to know more?
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Top 5 Easy Marketing Tweaks

• Focus on a narrower target market.
• Sell benefits not features.
• Stop selling - start educating!
• Follow-up, follow-up, follow-up!
• Improve your selling skills
• Ask for business and referrals!

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Attraction Marketing Secrets
Questions?