There are Some Differences Between What Current and Lapsed Respondents Say is Important

1
There are Some Differences Between What Current
and Lapsed Respondents Say is Important
29
31
28
40
29
22
30
35
23
36
16
18
17
22
15
24
15
14
Q10. How important is it to you that NCACPA?
2
Members are Significantly More Likely than
Lapsed Respondents to Say NCACPA is Effective
in these Areas
31
12
35
23
38
20
27
9
22
10
24
13
18
7
19
7
11
7
Q11. How would you rate NCACPAs effectiveness in
the following areas?
3
Opportunity Map

• 1. Quality CPE
• 2. Value-priced CPE
• 3. Positive rep in CPA community
• 4. Timely info
• 5. Value-priced membership dues
• 6. Appropriate offerings for all levels
• 7. CPA image enhancement
• Lobbying
• Assist the profession in transitioning to intl
  standards
• Outreach to college students
• Networking
• Chapter-sponsored programs
• Diverse
• Financial literacy outreach
• Volunteerism in industry
• Affinity program discounts
• Volunteerism in community
• Information to aid in succession planning

HIGHEST

GROWTH OPPORTUNITY BUILD AND MAINTAIN

Importance Level
7.3
SAVE RESOURCES
RESERVE STRENGTH
HIGHEST
7.8
LOWEST
Performance Rating
4
Opportunity Map

GROWTH OPPORTUNITY BUILD AND MAINTAIN

Lobbying Appropriate offerings for all
levels CPA image enhancement
Quality CPE Value-priced CPE Positive rep in CPA
community Timely information Value-priced
membership dues
Importance Level
SAVE RESOURCES
RESERVE STRENGTH
Assist in transition to intl stds. Outreach to
college students Networking Diverse Financial
literacy outreach Volunteerism in
industry Affinity program discounts Volunteerism
in community Info to aid in succession plng.
Chapter-sponsored programs
Performance Rating
5
Members Are More Likely Than Lapsed Members to
Have Used NCACPA Seminars, Conferences and
Chapters
Current n2,084 Lapsed n78
Q24. Which of the following CPE options have you
used?
6
6. Consider reevaluating how to communicate local
chapters. As chapters are an important part of
NCACPA, look for ways to make them more
meaningful to members. When promoting chapters
use messaging that focuses on CPE and networking
opportunities available with chapters. Currently,
many respondents do not show much interest in
chapters or find them valuable to their
membership.
7
Activity in Local Chapters Is Extremely Low
Current n2,084
Q14. How active would you say you are in the
NCACPA chapter in your area?
8
Few Also Feel that the Chapter Plays An
Important Role in the Value of Their NCACPA
Membership
Current n2,027
Q15. How important a role would you say the local
NCACPA chapters plays in the value you get from
your NCACPA membership?