Melbourne 2006

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Melbourne 2006
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Training Products and Services
Disability Awareness The Untapped
Resource45 Mental Health Awareness in the
Workplace Mental Health First Aid Equal
Opportunity Productive Diversity Indigenous Cross
Cultural Awareness Reverse Marketing that Works
Paving the Way for Parents in Employment
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Workshop Agenda

• Addressing the barriers, fears and concerns held
  by parents
• Developing strategies to support parents on the
  road to job readiness
• Marketing parents to employers and overcoming
  employer objections

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Addressing Job Seeker Barriers and Concerns

• Barrier
• Something that impedes or blocks passage.
• Concern
• A care, trouble, or distress.

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Barriers

• A shortage of suitable jobs and family friendly
  conditions
• Shortage of childcare
• Employer biases
• Lack of transport
• High costs of TAFE and University education
• Isolation

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Concerns

• Childcare and emergency parenting issues
  (affordable, accessible, reliable and quality)
• Will I be better off working than on the benefit?
  
• Can I be on time?
• I have no work experience - what employer will
  want me?
• Fear of talking about personal issues to case
  manager

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Interests
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Interests
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Sole Parents and the Road to Job Readiness

• Attracting Sole Parents and Site Preparation
• Engagement
• Addressing Candidate Barriers Concerns
• Assessment
• Clarifying aspirations
• Getting Candidates Job Ready
• Getting Candidates Interview Ready
• Disclosure

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What would parents find attractive about a Job
Network Member?
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What would parents find attractive about a Job
Network Member?

• Informed staff
• Staff trained to assist parents
• Child-friendly agency
• Play area
• Child-proof front door
• Knowledge of nearby child-care centres and
  playgrounds
• Hazard identification

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What methods could you use to attract parent job
seekers to your Job Network Member?

• Contact any local branches of sole parent
  networks - perhaps leave flyers including success
  stories (particularly if your service can give
  examples of working with sole parents
  successfully).
• Organize a coffee morning, sausage sizzle, or
  coordinate a similar meeting with a playgroup.

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Encouraging Participation

• Be firm, calm, and clear goals objectives
• Establish mutual understanding of your role and
  their role, especially with respect
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  to breaching/ suspension is not your
  personal decision re any suspensions

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Concerned about childcare options
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Strategies - Childcare

• Explore informal options
• Reassure job seeker they will not be required to
  do the impossible, i.e., if child options were
  unavailable then the Minster (Kevin Andrews) has
  indicated there MAY be grounds to avoid some
  breaches

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Concerned about managing time
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Strategies Time Management

• It is important to get a definite feel for
  achievable start times that factor in both
  transportation options and the proximity of home,
  potential work locations, and, where relevant,
  school locations.
• Suggest practices to get a feel for what is
  realistic.

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Concerned about emergency backup plan
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Strategies - Emergency Backup Plan

• Is there an existing backup plan?
• Would they be open to being put in touch with /
  developing networks that could lead to informal
  emergency care solutions?
• Again, whatever happens, its not about achieving
  the impossible.

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I dont think I will be better off working in
general
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I dont think I will be better off working in
general

• Higher income, independence from welfare, meeting
  new people, using past experience, following a
  career, status, self respect and
  fulfilment,planning for the future, learning new
  skills, providing a positive role model for
  children.
• vs
• Costs clothes, transport, and childcare
• Benefits lost less time with children, less time
  for self

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Concerned about whether will be better off
financially
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Concerned about whether will be better off
financially

• Establish constraints engage the job seeker to
  identify how many dollars and the hours required
  to be worked to be better off
• Use Centrelink Rate Estimator to establish
  whether job seekers will be better off.

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Centrelink Rate Estimator
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Supporting Job Seeker toward Job Readiness
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Job Readiness
Time
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Clarifying Aspirations
Sole parents likely to place high value on job
security and predictability of hours in order to
organise childcare, childrens activities and
plan their finances
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Employability Skills Profiler (ESP)

• The Journey Includes Identifying skill gaps
  filling them and perhaps relating them to the
  employability skills profile
• communication skills
• team work skills
• problem-solving skills
• initiative and enterprise skills
• planning and organising skills
• self-management skills
• learning skills
• technology skills.

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Training

• What training may be relevant for up-skilling?
• Is it easily accessible?
• Can it be flexibly delivered?
• Online training options?

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Résumé

• Many parents will have gaps in employment
  history and may be concerned about articulating
  portability of skills

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The Employer - Building a Superior Value
Proposition

• Knowing the need key job requirements
• Knowing the product (Candidate)
• Knowing the value add options
• Knowing the broader facts
• Guessing the employers BATNA (Best Alternative to
  a Negotiated Agreement)

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Employers Currently Perceived Choice Chart.What
happens if I say

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Employers Currently Perceived Choice Chart.What
happens if I say

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Candidate Self Marketing Reverse Marketing A
Negotiation

• Steps
• The Employers Story
• Identifying their underlying interests
• Our Story
• Issues/Concerns
• Options
• Legitimacy Test
• Agreement
• BATNA

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Employer Objections

• A Acknowledge the objection.
•    R Re-direct the person's concern.    T
  Test to be sure you've removed the concern.
     S Use a story to make your point.

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Marketing

• Demonstrate an Understanding of the Position
• Articulate a Job Match
• Build Confidence
• Raise Concerns
• Overcome Objections (fears /concerns)
• Explore Alternatives

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• Thank you!