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Northwood Implants Limited

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The skin is degloved and sutures. are inserted into the cartilage to ... Keloid scars on both ears 2 years after surgery. Northwood Implants. Ear Scaffolds ... – PowerPoint PPT presentation

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Title: Northwood Implants Limited


1
Northwood Implants Limited
  • Creating new medical treatments with
    bio-compatible implants
  • Richard Malczyk
  • Managing Director

2
Our First ApplicationThe Problem Prominent Ears
  • A psychologically distressing condition
  • Patients suffer
  • Teasing/bullying
  • Loss of self-esteem
  • Lack of self-confidence
  • Most would prefer not to have them

3
Ear Correction todays approach
4
Ear Correction todays approach
5
Ear Correction todays approach
6
Post-surgery complications
7
Ear Scaffoldswww.earscaffolds.com
  • A new minimally-invasive surgical approach to
    correct prominent ears
  • Ear Scaffolds transform a complex 1.5 hour
    surgical operation into a 10 min outpatients
    procedure

8
How Ear Scaffolds work
9
How Ear Scaffolds work
10
Patient FeedbackEar Scaffolds
  • 100 preference for Ear Scaffolds
  • Key reasons
  • Less Surgery
  • Faster recovery
  • Quicker procedure instant results
  • Wider patient spectrum
  • 5050 male to female
  • 50 aged below 18 (rest up to age 60)
  • Low price sensitivity (other factors more
    important)

Based on direct market research undertaken with
100 patients
11
Target CustomersCosmetic Surgeons Clinics
  • 3 out of 4 surgeons willing to try it
  • Key reasons
  • Quicker procedure
  • Less complex
  • Less patient trauma
  • 42 believe demand may increase
  • Significant cost reduction in fees (34)
  • Positively received by top UK cosmetic surgery
    centres
  • Transform Medical Group
  • Spire Health
  • Nuffield Health
  • BMI Health group

Based on direct market research undertaken with
270 UK surgeons 66 clinics
12
UK Cosmetic Surgery Market
  • UK Market Growth
  • 42 in 2005
  • 53 in 2006
  • (Key Note Jan 2007)
  • 42 in 2006
  • 49 in 2007
  • (Mintel Nov 2007)
  • 534 growth - last 5 years
  • Market value 900M in 2007
  • Forecast to grow to 2.5Bn by 2011 (Mintel Nov
    2007)

Less invasive surgical techniques are driving
growth (Mintel Nov 2007)
13
Market PotentialProminent Ear Correction
  • Approx 5 to 10 of the human population has
    prominent ears

Ear Scaffolds potential could be 10x or even 100x
current demand by appealing to the majority.
(Analogy Teeth brace)
14
UK Market DistributionCosmetic Clinics
Spire, BMI, Nuffield
Transform Medical Group 200 independents
Healthcare Commission Licensing
15
Competition current methods
External Splints
Otoplasty surgery
Ear Scaffolds
  • Broad age range (7 yrs)
  • Treats wide range of ear deformity
  • Flexibility via different techniques
  • Instant results predictable outcome
  • Patient choice
  • Less patient trauma
  • Lower complication rate
  • Relatively low cost
  • Non-invasive

  • Limited application
  • Lengthy treatment period
  • Low compliance rate
  • Unreliable
  • Heavily dependant on surgeon skill experience
  • Risky high post-op complication rate
  • Outcome not guaranteed
  • Foreign body
  • May not fix extreme ear deformity

-
16
IPR Position
  • National patent applications derived from
    WO2007/0232964 covering EU and 11 other key
    national economic territories
  • IPR search confirms no barriers to commercial
    exploitation
  • Extension of IPR portfolio will occur with
    further RD

17
Business Model Partnership Approach
  • Northwood Implants promotes licences a novel
    ear correction procedure
  • Limited access to Ear Scaffolds available only to
    licensed Practitioners
  • Training/Certification Fee
  • Fee per procedure
  • (Ear Scaffolds accessories provided inclusive)
  • Quality controls, practitioner approval device
    distribution controlled by Northwood Implants

18
Partnership ModelBusiness Forecast
19
Business Model Partnership Approach
  • Pros
  • Potentially higher profit
  • Protected market pricing
  • Greater control over procedure quality
    availability
  • Lower-skilled practitioners possible
  • Cons
  • Unproven no precedents
  • Growth is constrained by ability to train new
    practitioners
  • Requires monitoring controls
  • Potential abuse of inclusive pricing

20
Financials
Product Development Phase
Market Development Phase
  • High Gross Margin
  • Breakeven achieved by end of 1st year of sales
  • Investment recovery within 2 years of starting
    sales
  • Profit triples in the last 2 years

21
RD DevelopmentCosts Timescales
Design development
Tox
Animal Study
Human Study
Year 1
Year 2
Year 3
Total 1.07M
200k
Costs
420k
450k
22
Funding requirement
23
Partnerships
24
Management Team
  • Norbert Kang FRCS Inventor, Founder, CTO
  • Extensive plastic surgery medical innovation
    experience
  • Considerable clinical trials experience
  • Strong links with private hospitals, NHS
    surgeon community
  • Richard Malczyk MBA CEO
  • Business management experience (start-up,
    marketing, finance, operations legal)
  • Programme management experience for new product
    introduction
  • Global sales marketing experience
  • Supported by
  • Dr Paul Seabright of NHS Innovations East
    Non-executive Director
  • Extensive IP management medical innovation
    development/commercialisation experience
  • ANO of West Herts Hospital Trust Non-executive
    Director
  • Extensive operational experience and contacts in
    the health sector

25
Milestones
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