technology adoption

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technology adoption

• theoretical basis
• uses and gratifications
• media substitution

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technology adoption

• three levels of adoption (Massy and Zemsky, 1995
  Massy, 1997)
• adoption cluster (Rogers and Rogers, 2003)

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symbolic interactionismsocial interaction forms
human conduct
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analyzing facebook
interpersonal attraction

• familiarity
• similarity
• proximity

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A facebook application for higher education?

• Business requirements
• Instructional requirements
• Student requirements

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