Toward Market Transformation in the American Buildings Industry

1
Toward Market Transformation in the American
Buildings Industry

• August 2, 2006
• Remarks by Jacques Beaudry-Losique
• Acting Program Manager
• EERE Building Technologies Program

2
Platform for Mainstreaming Efficiency and
Renewables
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Buildings The Place to Start
Buildings consume 39 of total U.S.
energy 71 of electricity 53 of natural
gas (primary consumption)
Source 2005 Building Energy Databook with
remainder equal to SEDS adjustment.
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EE Driving Factors

• Rising energy prices (especially natural gas) and
  uncertainty about future price and supply
• Recent disasters at home and around the world
• The Energy Policy Act of 2005

5

EE Driving Factors

• Constrained peak electrical capacity

• California experience
• Per person electricity use held in check since
  the 1970s
• Otherwise would have been 50 higher, at cost of
  16 B per year

6
Buildings EE Challenges

• The life of building stock is significantly
  longer than fleet lifetimes
• There is a significant lost opportunity cost in
  not creating highly efficient new buildings
• Full life-cycle cost analysis would lead to
  significantly more efficient building solutions
• Code buildings are least performing buildings
  allowed by law

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Building Technologies Program

• MISSION Develop technologies, tools, and
  techniques for making residential and commercial
  buildings more energy-efficient, productive, and
  affordable

GOAL Marketable net-zero-energy buildings by
2020
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The Path Forward
RD and demonstration Drive up technology
performance and drive down costs Integrate
within whole-building systems Market
transformation Strategic, cross-Program efforts
to accelerate market acceptance
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States Have Critical Roles
States help define needs and execute BT program
elements in the field

• Recruiting and retaining state, local and
  regional institutions to participate in new
  initiatives
• Ensuring that technical and marketing materials
  reflect local conditions and needs
• Identifying and channeling grant (seed) money to
  appropriate projects
• Serving as a primary source of information on
  building energy codes

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BTP Stakeholder Charrette

• May 2006 in Washington, DC
• 54 participants
• Input captured for use in development of BTP
  deployment plan, scheduled for release in
  September

• Participants
• Architects, manufacturers, retailers
• Building industry
• Colleges/Universities, K-12
• SEOs and programs
• Energy efficiency organizations and utility
  companies
• Building America partners

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Inputs from States on Working with BTP
Eight SEOs attended May TVMI planning charrette.
Improved working model for BTP-State partnership
identified

• Establishing a collaborative process with
  stakeholders to set goals and program metrics
• Improving program messaging and success stories
• DOE can help SEOs by developing outreach and
  marketing templates for use nationwide
• Conducting more transparent long-term planning by
  identifying the top five programs and integrating
  them through multi-year planning process
• Retaining capacity to ensure in-depth
  understanding of regional and State needs

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Deployment Plan for Meeting Needs of States and
Regions
BTP TVMI team is drafting an implementation plan
with States as critical partner. Ideas under
consideration include

• Developing regional planning mechanisms to ensure
  that needs, desires, and capacity of States are
  well understood and incorporated into the BTP
  program planning process
• Working more broadly with States to develop
  disaster mitigation and relief plans modeled on
  the Gulf Coast model
• Broad-based initiatives designed to accelerate
  the construction and/or upgrade of
  super-efficient buildings
• In any TVMI initiative, States and other regional
  stakeholders would help BTP define how best to
  deliver content to end users

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Home Performance with ENERGY STAR
NEED TO EXPAND PROGRAM NATIONALLY
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Building America Best Practices Series (15
energy savings)
http//www.eere.energy.gov/buildings/building_amer
ica
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Example of Partnership with States

• Disaster Recovery Trainings in Gulf Region
• DOE partnered with SEOs, The Home Depot, and
  various manufacturers to sponsor
  consumer-oriented trainings that promoted BTP
  best practices
• SEOs played key role in helping to design and
  execute trainings
• Reviewed materials to reflect local needs and
  codes
• Notified local participants of trainings and
  identified good venues
• Worked with DOE Communications Office on media
  outreach
• Recruited key local partners such as utilities
• Result was trainings that reached thousands of
  citizens affected by Katrina at little cost to
  States

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States Key to Deployment

• Update on Solicitation
• 3.3 million solicitation
• 62 proposals received and currently being
  reviewed
• Announcement on selections anticipated in
  mid-August
• Goal Find innovative ways to integrate BT
  deployment strategy with States and for States
  to help deliver BT program regionally

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2007 Solar Decathlon

• Close collaboration between Solar and BT Programs
  --
• possibilities being explored are
• Hosting architectural faculty workshop
• Hosting building industry day
• Presenting a building science award
• Timing Building America meeting to coincide
• Basic building science workshop with HUD
• Hiring architectural photographer
• Magazine and news articles to stress connections
  between renewables and efficiency

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Toward Market Transformation in the American
Buildings Industry

• Thank you!