Groeneveld conference 180608 Elfrieke van Galen

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Millennium goals as focus for our activities

• Groeneveld conference 18/06/08Elfrieke van
  Galen

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Corporate social responsibilities developments,
also at KLM
CSR focus integration
Focus initiatives are developed with only a
single focus (either Planet, Profit or People)
Integrated approach, combining Planet, People and
profit as much as possible
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July 06 AFKL new CSR statement
To achieve this CSR statement, action plans per
airline (AF and KL) need to be developed.
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Focus on people..

• HIV/Aids program for staff and their families in
  Africa
• Suppliers ethical code for suppliers, no child
  labour!
• KLM Air Cares
• Doctor to Doctor in Kenia with the VU /
• Wings of Support by our own staff
• Avia Assist for flight safety in Africa
• Many local initiatives

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C2C Company to CommunityFocus on our
initiatives !!!!
Co-creation
Competence / ability
KLM benefits
Community benefits
Interaction efforts
Information / knowledge
Leverage competences to initiate improvements.
Make money


Donations
Develop competences
Employee engagement
Level of interaction
KLMs ambition


Educating the community
Increase reputation


Receiving primary needs.
Support the community
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KLM has the ambition to actively involve Bottom
of the Pyramid thinking into its CSR program.
Bottom of the Pyramid (BoP)
Prahalad Low-income is not no-income
Mature Market

• Developing markets represent around 4bn people
  with an annual income lt1500, creating the
  largest potential market ever (6000bn)
• Bottom of the pyramid products are manufactured
  at low cost, making it easily accessible, but
  with big supply chain challenges.

Emerging market
Developing markets (4000M people)
Examples
Powerstove (smoke reduction)
Water purifier (solar powered)
One Laptop Per Child (100 laptop)
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Connecting to Millennium Goals

• KLM examples of projects contributing
• 1. Plant a Tree project in Kenya Tsunami
  support KLM Cargo
• 2. Several Air Cares and Wings of Support
  projects
• 3. KLM member of Opportunity in bedrijf
• 4. Air Cares Palestinian child operations,
  Kenya keep a child alive
• 5. KLM Ethiopia home for fistula women
• 6. HIV/aids program for own staff in Afrika,
  Close the Gap aids program , Doctor to Doctor
• 7. ISO 14001, new climate care strategy
• 8. Air cares 4 local partnerships with NGOs
  per year

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Implementation focus on Millennium Goals

• Fase 1 Focus current initiatives on Millennium
  Goals
• - Air cares program
• - Departmental initiatives
• - Commercial initiatives
• Fase 2 Measure the effectiveness in terms of the
  Millennium Goals