network of newsagents and convenience stores

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• network of newsagents and convenience stores

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Martin McColls

• Overview
• Background
• Opportunity
• Audience
• Media
• ROI Testimonials
• Summary
• Contact

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overview

• Martin McColl operates 1,278 newsagents,
  convenience stores and CTNs throughout the UK
• Reach 13.4 million young consumers in an impulse
  environment via impactful POS solutions
• Heritage and spirit of the stores are steeped in
  the importance of the neighbourhood and community

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background

• Martin McColl is the country's largest chain of
  newsagents and convenience stores
• Also largest operator of Sub Post Offices and
  Lottery terminals
• Initially TM Retail, the company changed its name
  to Martin McColl Limited following management
  buy-out in 2005
• The group is rolling out a programme of
  investment across all its stores, which sees all
  newsagents branded Martin's and all convenience
  stores as McColl's
• Previously Forbuoys and Dillons

At the heart of neighbourhood retailing
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opportunity audience

• These 1,278 newsagents and convenience stores
  have a massive 13.4 million footfall every week
• 17.8m product sales every week
• Average dwell time 4 minutes

• High frequency
• 3.5 visits per week

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opportunity audience

• Typical consumer
• Young
• 31 under 24
• 12 are Students
• Lower income
• 61 C2DE

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opportunity media

• Point of Sale
• Leafleting
• Shelf Barkers

• Category Signage
• Bespoke packages open to discussion
• Till Screens
• To be rolled out from January 2007

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opportunity ROI

• EPOS
• Item-level transactional data analysis available

• Full Compliance Tracking
• Every store audited (min 14 out of 17 promotional
  periods per year)
• External independent agency conducts the
  compliance auditing
• Clients can track all compliance details online

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opportunity testimonials
We worked closely with Martin McColls to develop
a strong and mutual Brand Partner relationship.
They are good at delivering against plans and are
one of the best in the business on both
compliance in-store and promotional execution
Martin McColl are clear and focussed on their
strategy and quick to react. Forward thinking and
willing to experiment to discover new
opportunities
Lee GaleNational Account Sales Manager
Briony WringeNational Account Manager
Its easy to get through to senior people and get
a quick decision on something you cannot do
this with most 1bn turnover companies
e-pay has seen the continued success of Martin
McColl strengthened by a highly proactive and
professional attitude
Nicky RichesAccount Manager
David EvansCustomer Business Manager
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summary

• Point of Sale opportunities are available to
  target shoppers in their community
• High footfall and transaction volumes offer
  advertisers the ideal environment to reach an
  impulse-driven audience
• Industry leading compliance
• Investment set to continue and grow in 2007

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contact us
2 exmoor street, london w10 6bd
www.abc-media.co.uk mail_at_abc-media.co.uk
020 8962 2300
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other estates

• Grocery channels

Screens

• Entertainment and Leisure channels

TV Channel
Digital Posters
Screens
Radio Screens