BEST DIGITAL MARKETING PPT

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WHAT IS DIGITAL MARKETING ?

• Digital marketing refers to the strategic use of
  online channels and technologies to promote
  products or services, engage with target
  audiences, and drive business growth. It
  encompasses a range of tactics such as search
  engine optimization (SEO), social media
  marketing, email marketing, content marketing,
  and paid advertising. Through digital marketing,
  businesses can increase brand visibility, attract
  website traffic, generate leads, and ultimately
  convert prospects into customers by leveraging
  the vast reach and interactive nature of the
  internet.

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TYPES OF SEO
WHITE HAT SEO
GRAY HAT SEO
BLACK HAT SEO
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WHAT IS WHITE HAT SEO
White hat SEO refers to ethical and legitimate
techniques used to improve a website's search
engine ranking, focusing on creating high-quality
content, optimizing website structure, and
adhering to search engine guidelines. These
strategies aim to enhance user experience, build
trust with search engines, and achieve
sustainable long-term results without resorting
to deceptive or manipulative tactics.
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WHAT IS BLACK HAT SEO
Black hat SEO involves unethical and manipulative
techniques to artificially boost a website's
search engine ranking, often violating search
engine guidelines. These tactics include keyword
stuffing, cloaking, link farming, and hidden
text, aiming for quick but unsustainable results.
While black hat methods may initially lead to
increased visibility, they risk penalties from
search engines, damaging the website's reputation
and long-term success.

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WHAT IS GRAY HAT SEO
Gray hat SEO incorporates techniques that fall
somewhere between white hat and black hat
strategies, often pushing the boundaries of
search engine guidelines without explicitly
violating them. These tactics may include methods
like purchasing expired domains for backlinks,
guest posting on low-quality sites, or using
automated tools for link building. While gray hat
techniques may deliver short-term gains, they
carry the risk of penalties from search engines
and are not considered sustainable for long-term
SEO success.

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WEB TRAFFIC
ORGANIC TRAFFIC
INORGANIC TRAFFIC
DIRECT TRAFFIC
MEDIA TRAFFIC
REFERRAL TRAFFIC
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WHAT IS ORGANIC TRAFFIC
Organic traffic in SEO refers to website visitors
who arrive through unpaid search engine results,
generated by the relevance and quality of the
site's content and optimization efforts. This
traffic is not influenced by paid advertising and
is driven by users' genuine interest in the
website's offerings and the search engine's
ranking algorithm.
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WHAT IS INORGANIC TRAFFIC

Inorganic traffic in SEO refers to website
visitors who arrive through paid channels such as
online advertisements or sponsored content,
rather than through organic search engine
results. This traffic is generated by paid
campaigns and does not rely on the site's organic
visibility or search engine ranking.
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WHAT IS DIRECT TRAFFIC
Direct traffic in digital marketing refers to
visitors who access a website directly by typing
its URL into their browser or using a bookmark,
rather than clicking on a link from another
website, search engine results, or an online
advertisement.
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WHAT IS MEDIA TRAFFIC
Media traffic typically refers to the visitors
who land on a website through various media
channels such as display ads, sponsored content,
or video ads. It encompasses traffic generated
from paid advertising efforts across different
platforms, including social media, display
networks, and video-sharing platforms.
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WHAT IS REFERRAL TRAFFIC
Referral traffic in SEO refers to visitors who
arrive at a website by clicking on a link from
another website. These links can come from
various sources such as other websites, blogs,
social media platforms, or online directories.
Referral traffic is an important aspect of SEO
and can contribute to a website's overall
visibility and authority.
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DIFFERENTS BETWEEN ON PAGE OR OFF PAGE
On-Page SEO This involves optimizing individual
web pages to improve their search engine rankings
and attract organic traffic. On-page SEO
techniques include optimizing content quality,
meta tags, URL structure, internal linking, and
ensuring mobile-friendliness and fast page speed.
Essentially, it's about optimizing elements
within the website itself.
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Off-Page SEO Off-page SEO focuses on improving a
website's authority, relevance, and popularity by
acquiring backlinks from external sources,
engaging in social media activities, managing
online reputation, and other external factors.
It's about activities that take place outside of
the website to enhance its credibility and
trustworthiness in the eyes of search engines.
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