Sanitary Pads Market : Analysis and Outlook

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Sanitary Pads Market Expected to Reach USD 28
Billion by 2032
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• Industry Insights

• Global sanitary pads market is poised to record
  over 4 CAGR from 2023-2032.
• The growing efforts by manufacturers on RD
  investments to offer more comfortable and
  efficient sanitary pads will add to the market
  growth. For instance, in October 2022, personal
  hygiene brand Soothe Healthcare invested over USD
  21 million (Rs 175 crore) for further growing its
  distribution channels and expanding its reach
  across women in the tier two and three markets.
  The influx of advanced materials and technologies
  has also resulted in the advent of superabsorbent
  polymers and improved pad designs to offer better
  absorption and leakage prevention.
• The overall sanitary pads industry is segmented
  based on type, distribution channel, and region.

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• In terms of type, the reusable sanitary pads
  market may record 4.5 CAGR from 2023-2032 driven
  by rising popularity of cloth pads and washable
  menstrual pads owing to their eco-friendly and
  sustainable nature. Unlike their disposable
  counterparts, these pads help reduce the
  environmental impacts. The growing focus on
  innovations to match the surging consumer
  requirements will influence the segment growth.
  For instance, in September 2021, Denmark-based
  LastObject launched LastPad, its new reusable
  sanitary towel.
• With respect to distribution channel, the
  sanitary pads industry size from the hospital
  pharmacy segment is expected to hit 3.5 CAGR up
  to 2032. Hospital pharmacies significantly
  contribute to patient safety as they verify
  medication orders, offer accurate drug
  information, and assist prevent medication
  errors. The assistance to hospital staff in
  obtaining personal hygiene items will also add to
  the segment expansion.

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• Regional Analysis

Regionally, Europe sanitary pads market size is
expected to observe 3 growth rate through 2032.
The surging awareness of menstrual health and
hygiene has made way for initiatives to reduce
the stigma around menstruation while promoting
access to sanitary products for women and girls.
The evolving regulatory requirements coupled with
the higher demand for eco-friendly and
sustainable sanitary pads will add to the
regional market growth.

• Competitive Analysis

• Johnson Johnson
• Procter Gamble
• Kimberly-Clark
• Unicharm Corporation
• Unilever plc.
• Edgewell Personal Care
• Premier FMCG (Lil-lets UK Limited)
• Ontex
• Kao corporation
• first quality enterprises

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