THE SMARKETERS BEST PRACTICES FOR USING SEO AND SEM TO DRIVE INBOUND TRAFFIC

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BEST PRACTICES FOR USING SEO AND SEM TO DRIVE
INBOUND TRAFFIC
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INTRODUCTION

• Googles algorithm frequently changes to keep up
  with the ever-changing digital landscape and to
  ensure that the most relevant and high-quality
  content appears at the top of search engine
  results. This means that the SEO SEM best
  practices that had previously worked may not work
  now.
• For example, if your websites organic traffic is
  declining, it could be due to recent algorithm
  changes influencing how your content is ranked.
  These changes can affect different aspects of SEO
  and SEM, such as keyword relevance, backlink
  quality, and site structure.

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How Do SEO SEM Help To Increase Your Website
Traffic?

• Before moving on to the SEO and SEM best
  practices, let us understand how SEO and SEM
  generate website traffic.
• SEO improves a website to make it more visible
  for relevant searches. Its like making your
  website more attractive and easy to find on
  search engines. The better you implement SEO, the
  higher your website will show up in search
  results, which means more people will visit your
  site.
• Both SEO and SEM are important. While SEO helps
  build a strong foundation for long-term growth in
  search visibility, SEM provides quicker results
  and helps you reach your target audience
  effectively.

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SEO Tips to Boost Your Organic Ranking Traffic

• Keyword Research And Selection
• You need to do thorough keyword research to start
  a successful SEO strategy. This helps you find
  relevant keywords and phrases related to your
  industry. The goal is to find keywords with good
  search volume but arent too competitive. You can
  use tools like Google Keyword Planner, SEMrush,
  or Ahrefs to get detailed insights into how
  keywords perform.
• On-Page Optimization
• Every web page must be optimized for specific
  keywords. Try to include keywords in titles,
  descriptions, headers, and throughout your
  content organically. Remember to optimize images
  by adding descriptive alt tags. The key to
  on-page optimization is creating high-quality
  content that meets user needs.

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