Social Media Marketing

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SOCIAL MEDIA MARKETING (SMM)
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WHAT IS SOCIAL MEDIA MARKETING (SMM)?
Social media marketing boosts brands globally,
engaging 4.76B users to influence buying
decisions and provide vital marketing
intelligence.
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WHY IS SOCIAL MEDIA MARKETING (SMM) SO POWERFUL?
Global social media marketing engages 4.76B
users, influencing decisions, providing vital
intelligence.
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HOW SOCIAL MEDIA MARKETING (SMM) WORKS
Facebook, X, and Instagram reshape connections,
empower businesses, shape behavior. Leverage
demographics for resonance.
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SMM ACTION PLAN
SMM aligns with business goals, leverages
insights, fosters dual interactions, enabling
robust CRM.
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
SMM, distinct from traditional methods, enables
dual interactionscustomer-to-customer and
firm-to-customerempowering targeted CRM tools to
track direct and referral-driven customer value.
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SHAREABLE CONTENT
SMM leverages interconnectedness for sticky
content, prompting immediate purchases,
compelling sharing, and driving growth through
word-of-mouth advertising.
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EARNED MEDIA
SMM efficiently harnesses earned media,
particularly customer-created product reviews and
recommendations, amplifying brand exposure beyond
paid advertising.
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VIRAL MARKETING
SMM's viral marketing utilizes audience-generated
messages for rapid word-of-mouth dissemination,
becoming a cost-effective sales promotion tool
beyond the intended audience.
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CUSTOMER SEGMENTATION
SMM leverages interconnectedness for sticky
content, prompting purchases, compelling sharing,
and driving growth.
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TRACKING METRICS
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SMM metrics include engagement, impressions,
reach, share of voice, referrals, conversions,
and business-focused response rate/time, guiding
effective campaign assessment.
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ADVANTAGES OF SOCIAL MEDIA MARKETING (SMM)
SMM provides broad audience reach, fostering
brand recognition, cost-effective relationships,
driving website traffic, and facilitating
real-time customer feedback.
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DISADVANTAGES OF SOCIAL MEDIA MARKETING (SMM)
SMM demands consistent effort, platform
expertise, and risk awareness due to intricacies,
evolving algorithms, and public feedback.
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THE BOTTOM LINE
SMM engages customers, boosts brands, and drives
sales by leveraging global social media usage
amid fierce competition for attention.
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THANK YOU
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