In-app Advertising Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32

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Global In-app Advertising Market Research and
Forecast Report 2024-2032

• Format PDFEXCEL

2023 IMARC All Rights Reserved
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About IMARC Group

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Report Highlight and Description

• According to the latest report by IMARC Group,
  titled "In-app Advertising Market Global
  Industry Trends, Share, Size, Growth, Opportunity
  and Forecast 2024-2032," the global in-app
  advertising market size reached US 163.2 Billion
  in 2023.
• In-app advertising is an effective monetization
  strategy for mobile publishers, wherein app
  developers get paid to serve advertisements
  within their mobile apps. This makes in-app
  advertising a vital marketing channel for brands
  and agencies. In-app display ads provide
  advertisers with a flexible way to scale their
  campaign reach within the in-app environment.
• Advertisers can also harness geolocation data to
  ensure that they reach users at the right time
  and in the right place. Nowadays, in-app
  advertising has gained popularity as its formats,
  including banners, interstitials, video units and
  rich media ads, provide users with a discovery
  experience tailored to the unique context of the
  app and the behaviors and interests of users.
• Request for a PDF sample of this report
  https//www.imarcgroup.com/in-app-advertising-mark
  et/requestsample

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Report Description

• Global In-app Advertising Market Trends
• The increasing development of mobile applications
  and the rising popularity of e-commerce websites
  are the primary factors that have escalated the
  demand for in-app advertising. In-app ads are
  more dynamic, engaging, user-friendly and
  appealing than traditionally displayed ads via
  the Web. Besides this, the growing adoption of
  smartphones to access social media also
  contributes to the market. Unlike desktop or
  laptop computers, mobile devices make the in-app
  environment an ideal place for advertisers to
  create effective and personal advertising
  touchpoints.
• Furthermore, with sophisticated data tracking and
  user targeting, the in-app environment allows
  advertisers to reach consumers with pinpoint
  accuracy and customize ads as per their
  requirements. Moreover, mobile marketing
  platforms and advertisers are entering into
  partnerships to develop advanced in-app
  technology to determine and design models to
  target consumers and effectively measure and
  optimize advertisement campaigns.
• View Report TOC, Figures and Tables
  https//www.imarcgroup.com/in-app-advertising-mark
  et

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Report Segmentation

• Breakup by Advertising Type
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Others
• Breakup by Platform
• Android
• iOS
• Others
• Breakup by Application
• Messaging
• Entertainment

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Report Segmentation

• Gaming
• Online Shopping
• Payment and Ticketing
• Others
• Breakup by Region
• North America
• Asia-Pacific
• Europe
• Latin America
• Middle East and Africa

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Competitive Landscape with Key Players

• Amobee Inc. (Singapore Telecommunications
  Limited)
• Apple Inc.
• BYYD Inc.
• Chartboost Inc.
• Facebook Inc.
• Flurry Inc. (Verizon Media)
• Google AdMob (Google Inc.)
• InMobi (InMobi Pte Ltd.)
• MoPub Inc. (Twitter)
• One by AOL (AOL)
• Tapjoy Inc.
• Tune Inc.

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Key Questions Answered in the Report
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Table of Contents

• 1    Preface2    Scope and Methodology    2.1  
   Objectives of the Study    2.2  
   Stakeholders    2.3    Data Sources       
  2.3.1    Primary Sources        2.3.2  
   Secondary Sources    2.4    Market Estimation 
        2.4.1    Bottom-Up Approach        2.4.2  
   Top-Down Approach    2.5    Forecasting
  Methodology3    Executive Summary4  
   Introduction    4.1    Overview    4.2    Key
  Industry Trends5    Global In-app Advertising
  Market    5.1    Market Overview    5.2  
   Market Performance    5.3    Impact of
  COVID-19  5.4    Market Forecast
• 6     Market Breakup by Advertising Type    6.1
     Banner Ads        6.1.1 Market Trends       
  6.1.2 Market Forecast    6.2    Interstitial
  Ads         6.2.1 Market Trends        6.2.2
  Market Forecast    6.3    Rich Media Ads      
    6.3.1 Market Trends        6.3.2 Market
  Forecast       

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Table of Contents

•     6.4    Video Ads         6.4.1 Market
  Trends        6.4.2 Market Forecast    6.5  
   Others        6.5.1 Market Trends        6.5.2
  Market Forecast 7   Market Breakup by Platform 
    7.1    Android        7.1.1 Market Trends   
      7.1.2 Market Forecast    7.2    iOS       
  7.2.1 Market Trends        7.2.2 Market
  Forecast     7.3    Others        7.3.1 Market
  Trends        7.3.2 Market Forecast8   Market
  Breakup by Application    8.1    Messaging     
    8.1.1 Market Trends        8.1.2 Market
  Forecast    8.2    Entertainment        8.2.1
  Market Trends        8.2.2 Market Forecast   
  8.3    Gaming        8.3.1 Market Trends       
  8.3.2 Market Forecast    8.4    Online
  Shopping         8.4.1 Market Trends       
  8.4.2 Market Forecast
• For more information, visit https//www.imarcgrou
  p.com/in-app-advertising-market/toc

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Disclaimer

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  of International Market Analysis Research and
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  publication, including forecasts, data analysis
  and opinion have been based on information and
  sources believed to be accurate and reliable at
  the time of publishing. International Market
  Analysis Research and Consulting makes no
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  Series are registered trademarks of International
  Market Analysis Research and Consulting. All
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  registered trademarks of their respective
  companies.

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