Video Content: The Gateway to Creative Communication

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Video Content The Gateway to Creative
Communication

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Video content has been gaining popularity
recently to a great extent. In 2010, Forbes
reported that among senior executives, 80 report
watching more video than they did previously.
Alan Newton, Eventopedias COO and Co-founder
quotes his Creative Director, Pete Davies as
saying that, Visual might be the new
text. Its a prediction that seems to be coming
into its own. 75 of senior executives
preferring to watch work-related videos on
business-related websites, while 52 also make
use of YouTube.
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Newton believes video is the trend that shows the
greatest opportunity as a creative communication
tool. But, you cannot overlook it as a tool for
traffic generation when we know that 65 followed
videos up with a visit to the creators website.
Cisco has gone on record saying by 2019, consumer
internet traffic will be 80 video. It would
amount to a 64 rise from 2014s figures.
Companies consider video as the most significant
method of communication between companies and
their clients. Its also effective in the
business to business environment.
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Tips for Creating Engaging Video Content

• Tom Afek, CMO and co-founder of Showbox, believes
  that any marketing manager can create engaging
  video content to highlight their company. They
  should have creative and intelligent use of
  intuitive production platforms combined with
  appropriate research and execution. He recommends
  four basic principles of creating video
  content, beginning with the often underestimated
  importance of great content to fill the video
  with. A tight, punchy message is given a new
  breath of fresh air when you couple it with
  engaging visuals and audio cues.

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Also vital is an attitude of transparency and a
focus on viewer engagement. Both of these aspects
can appear daunting. But you can achieve them by
efficiently utilizing user feedback tools that
allow comments and interaction between consumers
and companies. Another vital aspect to consider
is the placement of your video. Afek recommends a
combined strategy of using a video hosting
service such as YouTube. But, he stresses the
importance of embedding the video on a relevant,
prominent section of your companys own site. You
should diminish the problems caused by
distraction of competitor videos with good
ratings.
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Consistency is the final piece of Afeks focus.
It highlights the need for a dependable and
reliable outlook that communicates stoicism and
steadfastness of resolve to any potential
clients. Either those who view a number of videos
in succession, or who follow your companys
content over time. The fact is that the next
generation of consumers demand to know as much as
they can about every facet of the companies they
support. They also want to feel involved in their
lifecycle. A sentiment that is often summed up
into the extremely broad term, relationship
building.
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