What to Ask About When Selecting a Branding Firm

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What to Ask About When Selecting a Branding Firm
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• Spend a minute defining (or assessing) your
  expectations. Branding agencies offer a broad
  range of services. Your expectations may not be
  realistic or even within the scope of the
  agency's capabilities. The success of a company
  is the product of many interconnected pieces
  working together, and hiring a branding firm is
  only one of many components.

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• Have you encountered any unfavourable agency
  experiences? It is all too tempting to let them
  shape your perception of agencies, although doing
  so is often counterproductive. Instead, listen to
  the agencies you are evaluating with new ears and
  a healthy dose of process curiosity. If you are
  new to agency work, be prepared for a different
  kind of connection than that of a freelancer and
  client or employee and employer.

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• When choosing a Brand Development Agency NYC, you
  will likely be asked this question often.
  However, not the only component of a great brand,
  your vision is crucial. It will be more
  challenging for you and your agency to create a
  brand you can really believe in if you do not
  have a vision for it. Spend some time observing
  rival companies and non-rival brands to get
  ideas. Next, create a paper or vision board that
  represents the sort of brand you want to develop.

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