The Impact of AR/VR on the Gaming Landscape

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THE FUTURE BEGINS HERE
How AR/VR is Transforming the Gaming Industry
BRIDGING DIMENSIONS Learn to create cutting-edge
solutions with Virtual Augmented Reality
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• Augmented Reality (AR) blends digital elements
  with the real world, enhancing the user's
  perception of reality. This can be experienced
  through smartphones, tablets, and AR glasses.
• Virtual Reality (VR), on the other hand, immerses
  users in a completely virtual environment through
  the use of headsets. It creates a simulated
  reality that users can interact with.
• Augmented Reality (AR) and Virtual Reality (VR)
  have been gaining significant popularity in
  various industries.
• Content creation for AR/VR experiences requires
  immense creativity and technical expertise.
• Generative AI, a subset of artificial
  intelligence, is playing a pivotal role in
  transforming the way content is created for
  AR/VR.

Source https//www.psmarketresearch.com/market-an
alysis/augmented-reality-and-virtual-reality-marke
t
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• Virtual Reality (VR) and Augmented Reality (AR)
  can significantly boost the creative industry in
  Singapore.
• These technologies introduce innovative
  capabilities that reduce repetitive tasks and
  enhance creative processes.
• The creative industry in Singapore has the
  potential to thrive with the help of VR and AR.
• Web AR can greatly benefit education.
• Web AR is a user-friendly technology that
  seamlessly integrates virtual elements into the
  real world.
• It revolutionizes the way knowledge is imparted
  in schools and universities.
• Augmented Reality is not limited to enhancing
  artistic and entertainment experiences.
• AR empowers educators and designers to push the
  boundaries between the physical and digital
  realms.

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Source https//www.grandviewresearch.com/industry
-analysis/augmented-reality-market
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Size of Singapore Market AR/VR
HARDWARE
SOFTWARE
56.3
43.7
As vision technology accounts for the majority of
the IMAI market, ICM and Media sector (including
video games) is expected to have the largest
potential with the market share of
45.9. Healthcare and construction sectors show
the second and third largest demand, followed by
real estate, retail and other sectors such as
security, education, food beverage, and
automotive
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Source IMDA
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Source statistics facts
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In the world of gaming, these technologies have
changed how we play and enjoy games. Now, gamers
can go inside their favorite game worlds and
interact with characters and things just like
they're really there. Imagine putting on special
glasses and suddenly you're in a make-believe
battle from an old-time story, holding a sword
and bad guys coming close. Or think about using
different glasses to make your living room turn
into a magical place with pretend creatures
wandering around. These things aren't far-off
dreams they're the exciting way games are now
and will be in the future.
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Source statistics facts
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Size of Singapore Market IMAI Technologies
In Singapore, Immersive Media and Advance
Interfaces (IMAI) Technologies are estimated to
be valued at US685 million by 2022. (Ref.
exhibit) Vision technology (AR/VR technology)
will account for the majority of the IMAI
market. Singapore can develop itself as a hub
for IMAI technologies by developing strong
capabilities and ability to market products
globally.
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Source IMDA
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While AR/VR changes the game world, they can do
more than just entertain. Businesses are starting
to see how useful these technologies can be for
marketing, training, and fixing problems. With
AR, people can test products before they buy
them. They can put virtual furniture in their
homes or try out cars without actually going
anywhere. In places like real estate, AR can give
tours of houses that you can interact with, which
helps buyers and sellers save time. In education
and training, AR/VR make learning more real.
Medical students can practice surgeries in a
virtual way, architecture students can walk
through digital buildings, and workers can learn
about safety without any danger. These
technologies help people learn better because
they use more of their senses, making the
learning stick in their minds.
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Benefits of Augmented and Virtual Reality

• Social AR Marketing is an exciting and dynamic
  approach to engage consumers with immersive
  experiences.
• By integrating AR into your marketing strategy,
  you can create memorable interactions, boost
  brand awareness, and drive business growth.
• Remember to stay innovative, keep experimenting,
  and most importantly, understand your audience to
  create meaningful AR campaigns.

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• AR and VR introduce new layers of interaction to
  gaming. Players can experience in-game elements
  in their physical surroundings with AR.
• VR, on the other hand, transports players into
  entirely new worlds, providing a deeply immersive
  experience.

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• AR/VR enable game developers to create unique
  mechanics. Players can use physical movements and
  gestures to control the game, adding a new
  dimension to gameplay.
• AR/VR gaming often involves a social component.
  Players can interact with friends and other
  gamers in virtual spaces, fostering a sense of
  community.

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AR/VR games can improve cognitive skills. They
challenge players with puzzles, strategy games,
and educational content, enhancing
problem-solving abilities.
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1. Mixed Reality (MR) The fusion of AR and VR
could lead to Mixed Reality. This technology
would allow virtual objects to interact with the
real world, opening up new avenues for gameplay
and creativity. 2. Enhanced Realism As hardware
improves, the realism of AR/VR experiences will
skyrocket. Graphics, haptic feedback, and
AI-driven interactions will make virtual worlds
almost indistinguishable from reality. 3.
Expanded Accessibility As AR/VR technology
becomes more widespread, it will become
accessible to a larger audience. This inclusivity
will drive innovation and adoption in the gaming
industry.
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THE FUTURE IS HERE
Learn to develop Immersive AR applications in the
context of a real-time game engine
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